How dependent are you on the advice and courses sold by the so called “experts” and “gurus” of Internet marketing?
If you are getting most of your instructions and advice from guys you’ll never meet that are good at writing sales letters and selling $900+ “shiny object” courses then I can quite accurately estimate how much you’ve made online so far…
zero.
How did I estimate that number with such brutal accuracy?
Simple - I read the email I get from readers.
Does that hit a little close to home for you? I know about this issue because I get email every day from people that feel “burned” by the very industry I’m in.
Some of those experts selling big courses are great guys with great ideas, but I have a new theory of success online that is based on having watched thousands struggle while only hundreds or even just dozens seem to succeed. I’ll tell you in a moment what the common factor of success is. It has nothing to do with which course(s) you buy by the way.
Before I reveal my one word success ingredient I have to rant about the industry I’m in…is that ok?
Here are some things that annoy me about this industry. Do you agree with these?
- It’s always the same guys with big email lists endorsing each others big launch products.
- Bragging about how much you sold of a ‘how to sell online’ course DOES NOT qualify you as an expert. We are smarter than that.
- Why can’t your customers all get together and interact with each other? Anyone can start a discussion forum in 15 minutes. Do it. What are you trying to hide?
- After all the hype for weeks leading up to a launch why do you never bring up that same idea later AFTER the launch? (It’s because you’ve moved on to the next launch right?)
- Simply having a big mailing list DOES NOT make you a marketing genius worthy of my time and attention. The good idea that got you that big list does not make you an expert on all things Internet related. Stop pretending it does.
End of rant.
How is it that some DO actually go on to success in spite of these pitfalls and “shiny objects” that so easily distract?
My answer is one word.
Relationships.
You just don’t see that many lone wolf success stories online.
The people that I know that are making good progress online have a community of like minded people available to them that they can access anytime they need to. They share ideas, successes and failures. They speak openly and get the advice they need from those that have made it. They disagree, argue points, change their mind, and try new things based on what they learn and share with others.
Relationships are IGNORED by most online entrepreneurs, but not by me. For me they are CENTRAL.
My main membership website not only encourages this type of interaction…it DEPENDS on it.
Examples:
Each of my two membership sites has active, open discussion forums. I don’t keep my customers separated from each other.
On MySilentTeam.com we have a few dozen experts contributing to the site. These are top reputation people making money by means other than selling “how to make $” courses. I have a relationship with each one of them and our members are encouraged to do so as well.
We’ve just recruited 20 members of MySilentTeam.com and crowned them “content managers”. These folks are the ones keeping pulse of the content and instructional needs of the site based on their RELATIONSHIPS with other members.
I’m at the top of the org-chart. Not to brag, but my recent independent nomination as ‘the most trusted marketer online’ caps off a leadership team that is unquestionably the best on the web. After all, relationships are built on TRUST right?
It’s impossible to overemphasize how different MySilentTeam.com is as a result.
We FOCUS on (instead of avoiding) building trustworthy relationships online.
The one thing that many of the “experts” DON’T want you to do is hang out with other customers and compare notes about how crappy, complicated, lacking etc. their latest big launch product was. That scares them to death. This means they aren’t going to tell you how to pursue relationships with their other customers.
I on the other hand want that interaction. I recognize that the BEST IDEAS and most creative strategies DON’T COME FROM ME…they come from the synergy of an active online community that grows with or without my involvement. I benefit from the community as much as any participating member does.
Does that make sense?
I hope so.
If you like this free blog and newsletter I promise you will LOVE MySilentTeam.com.
Will you be member number 4,085?
…we are waiting for you!
Final tip: Don’t be a “lone wolf”. There are also plenty of free forums online that you can use if you aren’t ready to invest in a community like MySilentTeam yet. The bottom line though is I just don’t see a lot of people out there making it on their own online. If you are trying to do that you need to find a community to spur you on.
Jim Cockrum
Proud Founder
MySilentTeam.com
A community of success built on trust
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