Are you new to selling “physical” product on Amazon or eBay?
After having helped thousands of sellers succeed on those two platforms, I have some of the most universally ignored, yet entirely sound advice you’ll ever get about succeeding on those platforms.
Here’s the tip:
You make your money when you buy your inventory – not when you sell it.
If you want to begin successfully selling physical product online, that should be your mantra. That statement doesn’t seem to make sense until you understand that RESEARCH is what makes you a winner in this game. It’s all about being as certain about your results as you possibly can be BEFORE you commit to buying any inventory that you hope to resell.
This simple tidbit of advice has steered many of our students away from disaster. I can’t stress enough (especially for newbies) the importance of learning to do proper research before buying inventory. We get clients all the time who unfortunately poured piles of cash into 1,000 units of a widget before they met us. They poor souls were SURE they could move their “great deals” later at a high profit margin.
Most often these gullible newbies were told in a course (not our course!) that the secret to riches was in going “all in” in a single product and then marketing like crazy (aka SEO, feedback tricks, ppc ads etc.). That model DOES work…about 10% of the time. If you are really paying at tenting you’ll note that a 10% success rate is just about enough “success” to keep the “big launch” wheels turning – with course after course promising riches following the same mostly broken model.
If you want something more predictable, steady, proven and reliable however, I suggest you heed my advice.
Success selling physical product is NOT about creatively marketing inventory after you’ve poured your money into buying a pile of it. Instead, success awaits those who cautiously purchase ONLY the items that they KNOW will sell – and sell quickly, profitably and predictably. Slow and steady incremental growth is the battle plan. Quick hit, overnight riches based on one large inventory buy is a path to nowhere.
To be clear, if you buy the wrong inventory, you can’t rely on being bailed out by:
…any other “trick” to get you out of the situation.
We tell all newbies to go “a mile wide and an inch deep” when starting out buying inventory – that means don’t buy more than a handful of anything until you are REALLY good at this game. Don’t pour all your cash into a single type of product unless and until you REALLY know what you are doing (that can take years for some people – while others catch on quickly).
To learn how to properly and predictably enter the game in a much lower risk fashion, check out the number one course in the world (yes, I’m biased) on the topic of selling physical products online: ProvenAmazonCourse.com
If you want to spend thousands lining the pockets of experts who are only excited about their fat affiliate commissions, while learning the same things that we teach around here in superior, proven, time tested courses that cost 1/10th the price tag – that’s fine, but after you read this blog post at least you’ll know the full story from my perspective.
In this blog post I’ll make a simple case as to why you should consider an alternative to the “big launches” and stick with the long time proven courses with long term established communities and experts instead. Save your cash for inventory!
Consider the ProvenAmazonCourse.com (the “PAC”) course in this case if you are ready to learn how to sell on Amazon.
Are you eager to jump into Private Labeling? Check out ProvenPrivateLabel.com (by the way, you get BOTH courses in one place -> ProvenAmazonCourse.com for under $300)
Or, don’t buy ANY course and just get going with one basic idea than anyone can use (one of the multiple strategies we teach inside our PAC course) – here’s an 8 minute video I made that’s getting great feedback so far. It shows you how to get started selling on Amazon at virtually no expense at all:
UPDATE: I think my community just gave Google a wake up call! THANK YOU! Check out the comments that have been left on this blog post to see what I mean!
About 36 hours after being told by Youtube (owned by Google) that my “SilentJimDotCom” account was shut down with “no possible recourse” as well as the fact that I was “banned for life” from getting a new account, my account was suddenly restored by Youtube.
Youtube seemingly changed its mind shortly after I requested that they visit the blog post as seen below and check out the comments. Nearly all of the people leaving a comment on this blog post came from my active Facebook community and this single post I made on Facebook as soon as I was suspended by Youtube as well as this post left on FB by my loyal and supporting wife Andrea.
Youtube hasn’t told me why they changed their mind yet, but I do know this: The only request I made to youtube (using this suspension appeal form) was to please read the below blog post and comments. Again, THANK YOU to all who shared, commented and supported the restoration effort. I never imaged a simple post on Facebook would generate such a reaction from the community that supports this blog and my work. Thanks also to Youtube for allowing sanity to win in the end.
====Original Blog Post Follows====
Yesterday, April 9th 2015 my youtube account (ID: “silentjimdotcom”) was suspended after being labeled somehow as “inappropriate for children” (aka porn?) and also being accused of having “misleading spam content”. I wasn’t given much detail really – just an email letting me know it had all been deleted and I’m not allowed on youtube ever again.
My business will be fine – we had backups, but this is a pretty large inconvenience for my staff and I – and even more disappointing for my large audience who benefitted greatly from that content (see the comments below). We also have links all over the web pointing to our Youtube content – I urge your reconsidertaion.
Here’s where my audience steps in…
Rather than “go it alone” in requesting this suspension be reconsidered, I thought I’d give my audience a chance to speak up. Below you’ll find their unedited comments about this situation. My youtube account is in your and their hands. I’m moving on.
A few additional facts for Youtube while you hopefully reconsider this situation:
Thank you Youtube – I can be reached at JimCockrum(at)gmail.com – I look forward to getting an update from you.
One of the unfortunate risks associated with depending on any of the “big boy” websites like google, youtube, eBay, paypal, and yes our much beloved Amazon is the fact that they hold all the cards.
Seemingly on a whim they’ve been known to press the delete button and flush away a sellers account in a moment. Usually a severe rule infraction has occurred, but not always. Usually justice is done in the end (accounts restored), but not always. In spite of the seeming injustice of it all, we are forced to conclude that it’s just part of the game right?
Sure, playing by the rules doesn’t hurt, but the rules are always shifting about and Amazon (and all the other big boys) are fickle partners at best. It’s a cat and mouse game that many old school eBay sellers from the early 2000’s can easily related to. I know of exactly zero big time eBay sellers from the early 2000’s who slept soundly each night with the secure thought in mind “eBay has my back – it’s all good.”
Our solutions to these issues:
1. The best solution to such risks is to establish multiple streams of income. That’s why our community is built on the “C.E.S.” model (each letter in CES is a different biz model I’ve built, and my team and I teach those models to others.) The three models work great together and compliment each other while operating independent of each other. My $5 “Silent Sales Machine” book has details (sold on Amazon)
2. We have content coming out soon that will show you how to have multiple Amazon selling accounts and ELIMINATE the risk of being “shut down.” I can’t say more about it just yet, but it’s 100% legit. A note about this never before revealed training: No Amazon trickery or policy violations are occurring with this strategy. You’ll have a “why didn’t I think of that” reaction initially, and then the success story of our case study students will blow your mind.
While you may not get the feeling that Amazon, eBay, Google or Youtube have “got your back”, our community, my team, and I sure do. We aren’t a herd to be toyed with – we are tight nit community of creative entrepreneurs who simply roll on when circumstances shift.
Stay tuned for the release of these great training courses and much more of what we have in store for our ProvenAmazonCourse.com community – we are here for YOU.
Comment on this blog post using the above links, or join the conversation on Facebook
UPDATE ONE DAY LATER: In a crazy twist of irony, the same day I published this article my own youtube account was suspended! Get the detail – click here to see how we are managing the youtube suspension.
For years I’ve bombarded my audience with the virtually self evident rationale supporting the pursuit of “Multiple Income Streams” (MIS).
Multiple automated income streams = Security
Only one income stream = Risky
If we can all agree on that point, then you’ll likely enjoy the rest of this article.
First I’ll dispel the biggest misconception about building multiple income streams.
FACT: If done correctly, generating multiple income streams online leads to SECURITY & LIBERTY of time & finance – it never feels like CHAOS.
There are numerous examples of success with this concept within our growing online community of online biz builders. Many of these success stories can be found in my $5 “Silent Sales Machine” book.
One important discipline that all “multiple income stream” biz builders have in common is that they control their schedules and commitments. They aren’t controlled by their schedule and they don’t operate in panic mode.
A true “Multiple Income Stream” entrepreneur approaches life with a harmonious blend of flexibility, discipline and creativity.
How do you get there form here if you are currently a one income newbie?
The opportunity that lies ahead if you dare go down this path:
What do you do all day once you have multiple streams?
Let’s chat about it!
Here’s a Facebook discussion on this topic:
Or post a comment right here on my blog.
Have you noticed how few products we promote to my audience? I’ve actively removed myself from so many “guru” mailing lists because it seems like they have one big $4,000 launch after another with the latest “must have” product/course/concept etc. Listening to all of that “noise” is a recipe for disaster.
Around here, my team and I have committed to doing things differently. We’ve been teaching the same three biz models for years and we keep on learning, growing and improving those three and those three only.
On top of that, we ONLY share the stuff that my team and I are actively USING and SUCCEEDING with. We don’t toss out ideas just to see what will stick -we share what we KNOW works because we are using itThere’s a science behind the system we’ve built and over 50 people are involved in filtering out all the “junk ideas”, “hyped up courses” and even all the “good ideas” that just don’t meet our standards. We do this to better serve you, and to ensure our top notch reputation stays right where it is.
You could probably guess that, because of our large and loyal audience (that’s you), my team and I are literally bombarded with offers, tools, courses, books and ideas from great people with great intentions in most cases, but you’ll never see or hear about even 5% of what comes our way from these “attention seekers”. The number of “big launches” and “shiny objects” in this industry can make you dizzy just to consider – so we have a strategy to EARN and KEEP your trust. I suggest you apply our “filtering” process to your own life to help weed out some of the noise.
Before an idea gets to my desk it must pass an initial “sniff” test.
Here’s a creative idea for launching a new or little known product on Amazon. Simply give your product away, or discount it, and then request reviews from those who benefited from your temporary promotion! Sounds simple right?
Not so fast.
Before I give you my words of caution, first I have some very good news. Clearly, according to Amazon’s own rules you ARE allowed to give away free or reduced price products and then request an amazon review in return. When done correctly, this is a brilliant strategy that can turn a relatively unknown product on Amazon.com into one that has the appearance of being “popular”. That can be good for future sales, and this strategy is being used successfully by many Amazon sellers right now, but…
…most Amazon selling experts would urge caution (including me) when using this strategy. For those considering attempting this strategy, I’ve compiled the good, the bad and some resources for you to hep make a good decision and navigate the process without getting burned.
SOME REASONS IT’S A GOOD IDEA:
SOME REASONS IT MIGHT BE A BAD IDEA:
SOME CHALLENGES YOU’LL ENCOUNTER:
HERE ARE OTHER RESOURCES TO USE BEFORE MAKING THE LEAP:
A good open discussion on this topic is happening in our Facebook group. Come see what other sellers and experts are saying. Facebook discussion
Amazon’s guidelines in their own words (read all of this before attempting to pursue reviews for free or discounted product): Amazon Guidelines
When you are ready to do a promotion, our currently endorsed provider of such services for sellers is here: GreatDealsForHonestReviews.com
Did I leave anything out? Have questions? Feel free to leave a comment, or join the Facebook discussion using the link above.
Our total online audience is in the hundreds of thousands and growing rapidly. I’ve had several high profile industry colleagues make the observation that they’ve never seen such fierce long term loyalty in any online business audience like we have in ours.
Our Facebook group launched and quickly passed the 10,000 member mark while still adding dozens of new members daily. Clearly we are on to something.
We get daily email and emotional posts in our forums and on Facebook from people thanking us and our community for helping them out in some way with their online business. We have stacks and stacks of such letters and we dearly value each one of them. When we held our last live event, tickets went up for sale and sold out the same day because the people in our community can’t wait to hang out together again.
How did we get here?
There are several common sense answers to that question – things like working hard, serving your audience, earning trust every day, only promoting stuff that really works, being generous to a fault, over delivering, acting with integrity, being in it for the long haul, slow and steady growth etc. Those concepts should all make sense instinctively to all of us with ANY ambitions in business.
But here’s a “not so obvious” detail that has played a huge role in our success.
I’ve observed that very few online leaders pay proper attention to this “secret” factor – but it’s been key in my growth and success. It comes from a Biblical lesson found in Proverbs 15:22. That passage says, “Plans go wrong for lack of advice; many advisers bring success.”
You may not realize it, but for the last few years I’ve had an “advisory board” that I’ve granted virtual “veto power” over all of my projects, promotions, content and biz decisions. The people on this “board” also come up with great ideas and partner with me on numerous projects.
In other words, my business never has been, nor will it ever become “The ‘Jim’ Show”.
You may have noticed that I only occasionally endorse any third party services or tools in my newsletter. There’s good reason for this. It certainly ISN’T because there’s a lack of people TRYING to get the attention of our audience. We are bombarded daily with new books, courses, tools etc. – dozens weekly try to “get on our stage” and they are willing to pay us a lot of money for the privilege! Before I’ll even consider endorsing a new course or tool to my audience though I insist that my review team go through it, review it, try to break it, test it out etc.
Most of what we test out and review just isn’t good enough and it gets VETOED by my team before I even see it.
That’s just one example of how I take a team approach to leadership. Ultimately, the responsibility falls on me to make great decisions on behalf of our audience, but I have plenty of sharp advisors who help me make solid choices.
In case you are wondering where these great advisors come from – they are the handpicked “best of the best” students who took our courses, read my books, and then did great things online with what they had learned. That’s the “litmus” test for access into leadership around here. If you succeed using one or more of our courses AND you also have a caring attitude toward helping others succeed, then you are a good potential candidate for leadership around here. Right now we have about 70 people total supporting or leading in some way in our community to varying degrees.
To wrap things up – the “big hidden secret” to leading well online is to NOT put your own opinions and ideas ahead of the best interests of your audience ever. The best way I’ve found to make sure I avoid that mistake is to give several trusted leaders in my audience VETO power over new ideas, projects, products or partnership I’m considering. I also encourage them to float me great ideas (and reward them handsomely for the winning ideas).
“Plans go wrong for lack of advice; many advisers bring success.”
“So, what do you do for a living?”
How do you answer that question?
As an online “Multiple income stream” entrepreneur, here’s how I answer that question (in general):
“I know how to make things happen online. I can generate leads, grow an audience for an idea or a product, or even liquidate inventory for top dollar. I also teach other people how to do those things for their businesses.”
Answering in such a way has opened up new opportunities for me consistently in each of my three primary online businesses for years.
Or, if I want to keep it simple I’ll simply say, I’m “an internet business author”. Sometimes it’s best to keep it short and send new contacts one of my books if they are interested in more info.
I have been teaching these three biz models since 2000, and I’ve been running these models myself longer than that. To my knowledge I’m the only one who has a business that teaches these three models and also runs businesses that does all three of them actively. The “CES” approach as we call it, is the secret behind the success of so many of our students, partners and my own biz.
A word of caution: Don’t attempt to launch multiple businesses at the same time. Build up one at a time with hard work and commitment, but once you have a working system don’t get “stuck” in a repetitive mode that relies on your daily efforts to keep the system running. Instead, use some of your profits to delegate, hire, outsource and automate the systems you build. We live in an unprecedented age where finding good help and building smooth running systems has never been easier.
I suggest you start where most of our students start- with the “S” model (explained below).
Here are the three models:
C: Consult (teach others what works online). You know more than you think! (We teach you how to ramp this at OfflineBiz.com, or in our free Facebook forum here: https://www.facebook.com/groups/offlinebiz/ )
E: Expand (grow your audience – build a tribe). This leads to affiliate marketing, your own books, products, courses, followers etc. and done right a steady stream of new clients (see “C” above)
S: MOST START HERE! Sell stuff (eBay, Amazon, your own website etc.) This is a great place to start. It’s a biz model that seems like too much work to many people, but it is the starting point for numerous success stories including my own. It scares off the lazy and leaves plenty of room for those of us willing to do a bit of work building a highly profitable online business. We’ve helped thousands of people build businesses with this model.
So where do you start if you want the sort of job description I have, or if you are interested in any one of the three biz models above? I wrote a book about it over 10 years ago – and I’ve updated that book 8 times since. It’s my book titled “Silent Sales Machine” – you can grab it on Amazon here for $5. We’ve now built an incredible community and leadership team around the concepts in this book. Join our free community on Facebook to see for yourself: https://www.facebook.com/groups/mysilentteam/
Here’s a recent screen shot of my email inbox (unedited except to protect privacy). You’ll see income for the “E” and “S” biz segments shown here. The “C” income comes in larger checks from clients.