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Archive for January, 2007


Still cashing in on eBay “classified ads”

I usually do “short” articles, but this week I’ve got a long INFO packed “special report” for you!

You NEED to read this so print it out if you have to.

To get on the same page as me on this issue you need to have watched the two short videos I made regarding the new eBay “classified ad” selling option. If you’ve already seen these videos there is no need to re-watch them.

Here are the links: LINKS MOVED DUE TO HIGH DEMAND
Due to overwhelming response to these revolutionary videos they have been moved to the “resource page” that is only available as a free bonus to customers that buy my book ‘The Silent Sales Machine Hiding on eBay’. These videos were getting thousands of views daily for free and running up my bandwidth bill!


Those videos represent my complete knowledge of “classified ads” on eBay as of a couple weeks ago. Since I first made these videos I’ve learned a bit more about it, but I still have many of the same conclusions. At first it might sound like I’m complaining here…but I’m not. Hang with me. This may come as a shock to you, but it’s pretty much a known fact to many of us that eBay policies can be difficult to understand sometimes. For those of us that seek to squeeze every drop of value out of our “eBay marketing investment” (that’s what you should call your eBay fees), this dilemma can be challenging.

On top of the difficult language often used in the eBay policies, enforcement is frequently random and inconsistent. I could write an entire article on why that is the case, but for now just accept that fact and let’s move on. You won’t find many people that will argue that point…

In the videos above I called the new eBay “classified ads” one of the GREATEST opportunities on the web right now…and I stand behind that statement despite some recent issues that have come up with some subscribers as well as my own ads that I’ve run.

The BIG issue on the table is this:

When using the eBay “classified ad” format are we allowed to put up ads that contain links to external websites?

If the answer is YES, then the potential is MASSIVE even if YOU DON’T HAVE A WEBSITE (i.e. affiliate marketing). If you don’t understand what I’m talking about in this paragraph go back to the top of this article and watch the video.

It would make sense for eBay to post a policy SOMEWHERE on this issue, but as of today there is no policy on this issue.

Consider the following facts and draw your own conclusions:

-The stated purpose of eBay “classified ads” is to generate leads - NOT to sell an item on eBay. If this confuses you watch the video at the top of this article.

-After I had a lengthy conversation (email) with a “Trust and Safety” representative at eBay he admitted that there is not yet a policy on this issue. He also admitted that they understand that classified ads are, in eBay’s own words, a “lead generation” tool and therefore should be allowed to contain links to outside websites in order to be of maximum value to the sellers (us) that use them.

-After a lengthy conversation with a different eBay “support” rep I was told point blank that links to external websites ARE ALLOWED in classified ads.

-I’ve corresponded with a total of five eBay reps on this issue now. Four of them have told me that “external links” and/or “email subscription forms” are allowed, and only one has told me that there isn’t a policy yet, but they don’t think it’s allowed.

-Of the thousands of readers of this newsletter I’ve heard back from TWO of you that say your classified ads were shut down for containing links to external websites. I also had one of my “classified ads” shut down but the cancellation message made no sense and I had an eBay rep tell me that it was shut down in error.

-Right now HUNDREDS of classified ads are running successfully on eBay WITH links to external websites as well as newsletter sign up forms posted RIGHT IN THE AD. This would clearly be a violation of eBay policy in a traditional auction listing, but since “classified ads” are specifically used as lead generation tools it only makes sense. Many of these ads have been up and running for 20 or 25 days. That’s plenty of time for eBay to “shut them down” if a violation is occurring.

-Real estate “classified ads” have been running on eBay for a VERY long time (years?) and nearly all of them contain links to multiple external websites. Savvy real estate agents are using classified ads as a powerful lead generation tool. Why give eBay a percentage of the sale when you can get a HUGE pool of prospects for the price of a classified ad?

-I’m hearing from many readers of this newsletter reporting SUCCESS with classified ads containing links to external websites. This includes affiliate links, lead generation, membership websites etc. These ads are running for WEEKS without any issue.

-The best I can tell about 95% of all classified ads that contain external links are allowed to run the full 30 days without issue. Since there are only about 1,500 non-real estate classified ads running at any given time it makes sense that eBay could shut them all down EASILY any time they wanted to so they must actually be okay with it.

So why are some classified ads shut down?

My theory:

EBay classified ads are fairly new and still very unfamiliar territory for 99.9% of all eBay users and eBay EMPLOYEES. Also, there are plenty of eBay users that I call “violation seekers” that are VERY familiar with the traditional rules on eBay. When these “violation seeking” surfers see a link to an external website within an eBay listing they immediately report what they think is a VIOLATION (this is a violation in a TRADITIONAL auction listing). Next the eBay representative receiving the reported “violation” has about 5 seconds to make a call and decide if the reported “violation” is truly a violation. If this eBay rep is unfamiliar with the new classified ad format or isn’t paying close attention they immediately shut down the auction.

My Conclusion and suggestion.

Experiment with classified ads! Until eBay gets its act together on this issue and puts out a specific policy I suggest we all GO FOR IT. If you are nervous about protecting your main selling account consider seeking the pre-approval of one of the eBay “live chat” reps before posting your ad. If the first one you talk to doesn’t give you a solid answer or doesn’t know, wait awhile and ask another one. I’ve spoken to two of them and they both agreed that external links are allowed.

Finally…

Tell me your experiences on this issue! You don’t have to tell the world your secrets, but tell us if it’s working for you or not! If you’ve heard from eBay on this issue let us know what they said. We are gathering facts that can help us all!

PLEASE Leave your comments and experiences with classified ads below.


The current Newsletter is online

Click here to read  

In this newsletter:
============
1. More 100% profit examples on eBay
2. Jim’s latest project - given to you.
3. Quick tips:
    - $100 credit for MSN AdCenter
    - Did you hear me on ENTREPRENEUR.com radio?


Using Internet strategies to build ANY business

OFFER EXTENDED THROUGH FEB 15th, 2007!!

The latest success story I want to tell you about is in the form of a 43 page book that I just helped write - and if you are a customer I want you to have it free.

We plan to charge between $100 and $200 for this book starting next month, but since it just launched we are temporarily offering all customers* of mine 100% FREE ACCESS - no strings attached! (January, 31 deadline ) Extended until Feb 15th. We just want your feedback (there is a survey at the end of the book).

SMALL Pic of the new ebook:The book I want you to have free

The main author (Andy) is a client of mine who happens to sell homes for a living. Don’t make the mistake of thinking that the brilliant strategy he’s using only applies to selling real estate though! He’s a brand new real estate agent in central Indiana that is using a VERY SIMPLE strategy to BURY the local competition in the real estate market. In the last 8 months he’s sold over 80 homes without spending any money on advertising. That’s AMAZING…Why should you care?Even if you don’t sell homes for a living you can learn a ton about Internet Marketing by reading this book.What’s his secret?

Step one- He buys pay per click advertising (like Google adwords) to attract customers

Step two- He sends the customers to a simple website we call a “squeeze page” that leads customer into an autopilot email campaign

Step three
- He uses a simple strategy to “reel them in” and he sells homes like crazy
Step four- He finds partners that pay for his advertising (from step one) and put even more money in his pocket

If that sounds complicated you need to realize that ANYONE can learn to do EXACTLY what I just described in about one hour and apply it to ANY business…even if you barely know how to use email.
Who gets the book free? Customers do.  (until January 31,2007) Extended until Feb 15th

 customers* - A customer is anyone that buys (or has ever bought) either of my best selling ebooks The Silent Sales Machine or Auction Traffic Cash. ALL Customers get lifetime access to my personal resource page full of useful tools, books, services etc. On the resource page you’ll find a link to the new book I just told you about above that we plan to sell for between $100 - $200.

 ******The link to the resource page (to get the new book free) can be found throughout the “Silent Sales Machine” and “Auction Traffic Cash” books.  The first link is found directly after the table of contents.******

After you read the new book leave me your thoughts by using the comment link below!


“Silent” Jim speaks

I was just interviewed (Monday Jan 15th) as a guest on Entrepreneur Magazine’s “eBiz Show”. We talked about eBooks, eBay, email, creative ideas that are working NOW on the Internet and more. I think you’ll enjoy it! Once you listen to it stop back by here and leave a comment by clicking the comment link below.

I don’t do many interviews…so please let me know how you think I did and what you learned! Critiques welcome!

The show is in four segments. I’m on the last 3 segments only.

TIP: when the host goes to a commercial break you can skip to the next segment without missing anything.

Here’s a link to the interview:

http://www.silentsalesmachine.com/jim-interview.html

BTW - the interviewer was Chris Malta who I’ve known for years. He has THE BEST wholesale/drop ship/import directory on the planet with a large full time staff updating thousands of sources with millions of products all searchable in a great database. For a very nice discount on his directory visit:

http://www.silentsalesmachine.com/ds.html


The newsletter is online

Click here to read 

In this newsletter:
============
1. Hey, let’s sell nothing
2. Death of consignment selling
3. Quick tips:
    - Membership discount
    - Get your share


Is it worth the cost?

I have a frustration to vent…is that okay?

After you read this I want your feedback - more on that in a minute.

It has to do with your Internet entrepreneurial success so hang with me here.

If you have kids you know that the cost of attending college is shooting up so fast that it’s scary.

It’s shocking to recall that fifteen years ago I attended a state college and paid a bundle of money to learn a lot of things I NEVER use today. For example, why exactly did I endure a semester of 8AM (Mon,Wed,Fri) “Economic Geography” while pursuing a technology related degree? Someone please answer that…

Of the many courses I took while obtaining my degree I can confidently say that I don’t use ANYTHING I learned in 90% of those classes (as if I can remember any of it anyway).

And yet my degree was 100% necessary to land my first job out of college. So in the end the $50 thousand and five years of my life that I spent on college helped me land a $29 thousand annual salary job - which I was laid off from one year later.

This article isn’t a debate about the usefulness of college though - let’s move on.

The bigger point I’d like to make is that it frustrates me to see so many people who think they can invest three or four hours and $19.99 on an ebook and expect a booming home biz to result. Contrary to most bizop “sales letters” success takes creativity, effort and commitment.

But it ISN’T complicated!

Success lies in understanding the basic tools of the Internet and applying them creatively to grow or start an online biz. I pride myself on being one of the most trusted educators in the “Internet Marketing” arena and I’ve seen some amazing success stories result from everyday people applying simple concepts to simple business ideas.

Let me give you a very recent example.

There is a local real estate agent (Andy) that I’m currently consulting with that has begun to use the simple power of Pay-Per-Click advertising and Email auto responder campaigns to completely DOMINATE his market. Andy is selling 10+ homes per month while most of his colleagues struggle to sell one per month. I’ve even helped him write an eBook about his process that he plans to sell to other real estate agents. The book is the simple steps behind his “amazing system”. NOTE: I’ll be posting his new eBook that we’ve just written to my RESOURCE PAGE* for you to pick up because there are some great lessons for you in it.

The title will be something like, “How I sold 83 homes in 8 months without using open houses, cold calls, or buying leads”.

I know that 99.9% of my readers DON’T sell real estate, but THE LESSONS IN THIS BOOK WILL APPLY TO EVERYONE with an entrepreneurial spirit.

My client Andy knew nothing about Internet marketing 18 months ago, but when he found out that Google.com was earning $8 million EVERY DAY selling Pay per Click advertising he decided to figure out how to use the Internet to sell houses. The rest is an amazing success story.

Conclusion: There is a great business idea inside of every entrepreneur and investing a little time and money in learning the basics of Internet marketing will pay off…even if college never did.

I’ve just posted this article to my blog as well because I want your feedback! How do you feel about an Internet marketing education versus a traditional education? Am I off base? Let’s hear your thoughts…

Make 2007 great!

Jim
JimCockrum.com

*To gain access to Jim’s ever expanding RESOURCE PAGE simply purchase ANY of his best selling ebooks, such as:

The Silent Sales Machine Hiding on eBay
SilentSalesMachine.com
(The all time best selling eBay eBook in the world)

How to Turn Auction Traffic Into Cash
AuctionTrafficCash.com
(Use eBay and auto responders to grow a HUGE mailing list fast)

 


The latest newsletter is online

Click here to read

In this newsletter:
============
1. Selling high ticket items on eBay
2. FREE Feedback tool
3. Quick tips:
    - Ratings Hub review
    - E-book expert


He’s selling a ton of ebooks on eBay

Meet John…

John is making a KILLING selling eBooks on various topics on eBay RIGHT NOW. He’s been doing it “under the radar” for a long time, but right now he’ll show you his eBay account and tell you how to do it too!

Imagine an eBay product you could sell for 90% profit, unlimited supply and variety, no inventory, no shipping or postage, no website needed, 100% automation, and you get to grow a great customer list while you are doing it…sound impossible?

John is doing the “impossible”.

You have to check out this site:
http://www.jimcockrum.com/ebookjohn.html

He’s a friendly chap from the U.K. - but the rules and opportunities are the same for all eBay users when it comes to eBooks (even us Yankees in the U.S.).

It’s always great to find eBay entrepreneurs that “get it”. John gets it.

Here’s a temporary page he’s set up:
http://www.jimcockrum.com/ebookjohn.html

FYI - John is so sharp that I’m also asking him to contribute in a big way to the new membership website that we are setting up right now as well.  He’ll join several other proven, creative, successful advisers that will be contributing to YOUR success in 2007.

Look for more details on the membership site very soon - and go see John’s site now!
Jim Cockrum