Yesterday there was a big announcement at eBay about “digital goods” which includes ebooks. Since many readers of this blog and my newsletter have sold or do sell ebooks on eBay I wanted to address the issue as quickly as possible.
My take on it is that eBay is overreacting to an issue they’ve been dealing with for awhile. The heart of the issue is feedback manipulation.
CLICK HERE TO READ THE EBAY ANNOUNCEMENT
HEY EBAY: How about a minimum price of $5 on eBooks, or block the ability to leave “shipping” feedback on digital goods instead? Or, you could talk to your top legit sellers (like John Thornhill) first and get some feedback on the issue.
Later the same day the same eBay rep Brian Burke posted a note that includes the fact that digital goods have just been banned in Australia and the U.K. and have always been banned in Germany. See the post here: CLICK HERE
As of this writing there is still no official announcement on the eBay U.K. or eBay Australia eBay sites on this issue though. I think Brian may have jumped the gun, but the announcement is likely coming very soon.
What’s it all mean?
It’s potentially bad news for those that:
o had a BIG ebook business set up on autopilot on eBay with auctions launching and delivery occurring automatically.
o don’t understand classified ads on eBay
o have all their eggs in one basket
It’s potentially good news for those that:
o understand the power and potential of eBay classified ads
o realize that eBay very likely has just given us permission to include external links in our classified ads
o have quality ebook and info products that can be shipped to customers on CD
o realize that the competition herd on eBay just got WAY thinner
o have their OWN ORIGINAL products
The good new (once again, as with all major eBay announcements that seem to go against sellers) is that the CUSTOMERS are still there on eBay. eBay is pouring marketing dollars into attracting them and it’s our job to find ways to funnel them into our businesses. As long as the customers are there we’ll be there finding creative ways to market to them.
What’s your take on it? Click the comment button below and leave your thoughts. If you are just mad at eBay don’t bother posting - I’m looking for intelligent, insightful comments and observations. It’s okay to be mad, but venting here does no one any good.
I’ll post more on the issue once I gather more facts.
UPDATE: One of our contributing experts at MySilentTeam.com David Lovelace has a special report he put together recently that talks about converting ebooks and digital products into CD products and automating (outsourcing) the whole thing. Check it out: CLICK HERE He’s dropped the price for us to just $10 if you use that link - normally it’s a $27 book.