The newsletter is online

Posted by admin in Uncategorized on Oct 29th, 2008 | 0 comments

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In this newsletter:
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1. NO Website, NO Traffic, NO List, No Problem
2. One of my dirty little secrets of success
3. Quick tips:
   – Blogging for all
   – A website that is ultra cool

One of my dirty little secrets of success

Posted by admin in Uncategorized on Oct 28th, 2008 | 5 comments

Here’s a sure fire success tip based on nearly a decade of seeing some ideas flourish and other fail (mine and others):

Success nearly ALWAYS happens when you drill an inch wide and a mile deep in a mega trend.

I’ll explain…

Several years ago I came to a very critical decision point in my online career.

At that time I was an average eBay seller with a few creative ideas, but nothing earth shattering. My feedback score was low and the income from my efforts was barely more than a nice supplement to my full time job.

I wasn’t doing anything on eBay that wasn’t being done by others. After all, eBay is a place where your entire business is on display for all to see and copycats are EVERYWHERE.

Here’s the critical decision I made:

I decided to write down what I was doing in a 20 page report and start passing it around. The topic choice was narrow and specific. I actually thought it was sort of lame and “narrow”.

Here are the odds that were stacked against me:

 o  There were MANY other books (in print and ebooks) on the topic of eBay flooding the market
 o  I was giving away my secrets to any competitor that wanted to copy me
 o  I had no mailing list, no connections, no website and no ideas on marketing the book I’d written

My simple action taken in ignorance lead to great things for me though.

I now have what many would consider to be a virtual empire online and have taught thousands of others how to build their own success stories. My book, now revised and expanded still serves a niche of the most “creative eBay sellers” and yet has outsold nearly all books on the topic!

There are MANY lessons in that short story, but I want to get back to the point of this article.

There was a TON of competition in the “how to do eBay” book market, but I did well anyway.  Why is this?

Was my book the best? I don’t think so.
Way my marketing the best? I’m sure it wasn’t.
Was my customer follow up better than most? Yes, but that’s not why my book did so well.

The lesson?

I’m convinced now that one of the biggest reasons for my success was the simple and obvious fact that there were a lot of people interested in the topic of eBay (mega trend) and I chose to focus in on a slightly off-beat (inch wide) topic within the mega trend and pursue it with excellence as a foremost expert (a mile deep).

Within every mega trend there will be a lot of scam artists. Be one of the good guys and the world will beat a path to your door because you’ll stand out.

To find ideas on what mega trends are happening now do a google search for “business trends” or “2008 trends”. You can also pay attention to what magazine topics are selling well. Hot keywords and websites give you clues as well. Check alexa.com for ideas.

What other ideas do you have?

Leave a comment…or ask a question. Use the comment button below.

The newsletter is online

Posted by admin in Uncategorized on Oct 22nd, 2008 | 0 comments

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In this newsletter:
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1. Auctioning “me” on eBay
2. Jim prognosticates
3. Quick tips:
   – Split testing – the difference between average and amazing
   – Revolutionary report

I’m auctioning myself on eBay!

Posted by admin in Uncategorized on Oct 21st, 2008 | 3 comments

Here’s a link to check it out.

The newsletter is online

Posted by admin in Uncategorized on Oct 16th, 2008 | 2 comments

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In this newsletter:
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1. Jim’s big publicity stunt on eBay
2. A business that needs your help NOW.
3. Quick tips:
   – Quick niche income idea
   – Does anyone do this?