A success story with a powerful lesson

Over the weekend I received an advance copy of a book that will be coming out soon. Check out this quote that appears near the start of the book (edited for length):

“Jim’s book ‘Silent Sales Machine’ hit me over the head like a ton of bricks and helped my company grow to $4.5 million in sales in the first full calendar year of existence.

Jim is the most stand up guy that I have met in this business.  He has held true to his ways and gone out of his way to help others achieve their dreams.  His ideas seem to be timeless.  His book has been online for at least six years now and is still a priceless resource. (NOTE FROM JIM: I’ve updated it six times for my readers.)

Jim taught me the long term value of every customer that I earned and how valuable every single visitor to your auctions (or website) can be, even if they did not buy one thing!  

Jim showed me that the value was not in the eBay portion of my business but in the business model itself.  And the business itself is not just about eBay! His ideas became the backbone for my business’s explosive growth.” 

#end#

Wow – now that’s results! I’m so thankful for people that take the time to let me know what impact my ideas have on their lives.

If you don’t have MY book yet here it is:

http://www.SilentSalesMachine.com

Back to business.

I’ll be telling you more about the above book where that testimonial came from soon. Why wouldn’t I with an endorsement like that?

But for now here’s the lesson…

There are a lot of “flash in the pan” marketers that come and go with big ideas.

There are also a lot of big gurus that somehow have managed to grow big mailing lists but rarely do anything useful for their readers. They just sell every big launch that comes with high enough commissions.

I take this business seriously though and I hope you do to. I treat EVERY customer as if they are a friend of mine. There are close friends and neighbors that read this newsletter and use my ideas.

It costs a little more time, effort and money for me to operate this way, but in the end you are better for it and the testimonials will speak for themselves and hopefully expand my business.

Does this mean I answer every email I get? No -I can’t do that any longer, but they do all get answered.

Does this mean we never get refund requests? No – but when we do we don’t hassle people about it.

Hopefully you and I are never too important to remember what it feels like to be just getting started and that feeling we’ve all had of being a bit lost in the shuffle.

If you are new to all this YOU are the reason I continue to keep a low price on the all time best selling eBay/Internet success ebook that is at the heart of my business.

Each time I write anything for my business I’m writing it for future and current friends. I hope that comes across loud and clear and I hope there’s a lesson it all this for you as well.

Jim Cockrum
Proud Author ‘Silent Sales Machine’
http://www.SilentSalesMachine.com