How influential are you? Can your influence be charted, tracked and systematically improved?
How about this question to get to the heart of the matter: Would you rather be influential online or have a degree from a prestigious university?
Influence online CAN be tracked.
The great thing about Klout.com is that you can’t “fool” it or manipulate it (as far as I can tell). Those with high klout scores are those that have high levels of influence online. A low score typically is accurate as well.
There’s also no doubt in my mind that I’d rather be influential online than have a university degree to enhance my resume. Resumes can be “creatively enhanced”, cheaters can get through college with good grades, and even a legitimately high grade point average is meaningless in determining how useful you’ll be as an entrepreneur or even an employee for that matter…
…but INFLUENCE as measured by a klout.com score is a metric I can sink my teeth into. It’s not just me either – the online world is starting to take note of it.
Influence used to belong to a handful of the most “powerful” and rich among us. Today however there are exponentially greater numbers of niche topics, hobbies, groups and causes that all NEED leaders of influence to help guide them.
Increase your Influence by:
- providing high quality content
- interacting frequently with your online audience
- making those with high levels of influence look good (so they will return the favor)
- making those with lower levels of influence look good (so they will return the favor)
Earn the respect and right to work with influential people by:
- publicly making them look good
- providing them solid content that their audience wants and needs
- partnering with them in “win/win/win” ways
- volunteering to fill gaps in their products or offers
If you’d like to be able to see the “Klout” scores of all of the people in your circle of influence try adding the free Klout tracking tool to your browser using these links: Klout tracking for Firefox or Klout tracking for Chrome I’m not sure if it’s available for other browsers or not.
To further illustrate my point I’ve just recorded some recent examples and a story about how a colleague of mine used “influence” and “leverage” to create a HUGE success story with OfflineBizCards.com. It’s a short audio – after you listen to it leave me some feedback. It’s all about building your online influence and ultimately getting more results in whatever pursuits you are setting your hand to.
If the below play button doesn’t work you can download the same mp3 file from this link:
UPDATE My latest video on Klout and why it matters no matter what your score is: