Whenever I talk about eBay I’m coming from a “seller” perspective. I’m not a typical seller either. I’m a “creative marketer”.
Several years ago I gave a “Creative eBay Selling” presentation at a marketing seminar. The table shown here served to summarize the entire message nicely.
If you want more detail on this chart you can find it using this link
If you are willing to work at it there is still plenty of opportunity on eBay, but, the big question today is…
Are the days of “Quadrant IV” coming to a close?
My conclusion: Maybe…and maybe not.
For now I’ve lost a bit of my excitement about “Quadrant IV” thinking, but for the creative and daring among us there are still millions of daily shoppers on eBay and the “cat and mouse” game with eBay is still “on”.
Keep in mind, for my own business, as well as those that I coach there are several things that I’m even more excited about. (see this recent blog post for an “opportunity map” of the creative ideas I like best.)
…but I owe it to my foundational eBay based fans and readers to keep you up to speed on eBay!
If you haven’t heard yet eBay is making changes in the fall of 2011 that will effect several creative strategies that many of my readers are using (or have used).
Keep in mind, several of my readers and followers have reported a steady decline in the overall effectiveness of eBay as a lead generation tool for quite some time, while others continue to exploit “loop holes” in places like eBay classified ads etc.
Some “Official” eBay Changes (in bold) straight from eBay:
Starting October 1, 2011 an email address or link to a web site that does not help a buyer safely transact on eBay must be removed before the listing can be submitted.
My Thoughts: We’ve seen this before, but I suspect the outcry from sellers to be a whimper compared to the other 3 times they’ve rolled out this policy in the past and then reversed it again later. Many sellers have already moved on.
Exceptions: Categories that will be allowed to include email addresses in listings:
Business & Industrial
Motors > Vehicles
My Thoughts: This is a HUGE opportunity for home and auto sellers! Even if you AREN’T a “home or auto” seller you can work with those that do and provide a great lead generation service! As evidence of how hot the “Real Estate” category is on eBay RIGHT NOW I listed a rental property on eBay just a few weeks ago and had nearly 1,500 viewers. Those would make great leads for a savvy marketer! Check out “OfflineBiz.com” to get into the business of helping generate leads for “offline” businesses.
The updated policy will apply to new listings and re-listings. Good ‘Til Cancelled listings will be required to comply in early 2012. Advance notification will be provided.
My Thoughts: Now is the time to list several “good till canceled listings” and exploit this loop hole while you can!
The foundation of my first mega-hit ebook “Silent Sales Machine” was all about “eBay”. That’s changed now. That same book is currently undergoing it’s seventh major update (past buyers get it free) and it will have very little to do with eBay as has been the trend for the last three updates.
I’m getting excited instead about the “opportunity map” I mentioned above. Sure, eBay is still on my radar and will make up about 5-10% of my overall income this year, but it’s not the power tool it once was for me.
What are your thoughts on the eBay changes? What’s working for you? Have any questions? Let’s chat about it. Click the comments button above and let me know.