I just got a private message from someone whose name you’d probably recognize. He and I have something in common. For both of us, a big part of our business is teaching Internet business concepts to individuals and businesses. He’s been doing it for far longer than I have though, and he is far more well known than I. I consider him an early mentor in my success. It was an honor hearing from him. Here’s what he wrote to me yesterday:
How are you?
I like the way you’re getting success stories. How are you getting people to IMPLEMENT so you can GET your success stories?
This is my goal for 2013!
(to get students to implement and get more success stories from students)
I think my reply would make a good blog post. I won’t mention you by name b/c I don’t want any negative exposure for you.
I gave it some thought, and I think (it’s an educated guess really) that the results I’m getting from students comes primarily from a combination of the foundational education I give up front (for example in my silentsalesmachine.com book – which is where most customers discover me) and a few other factors.
The SilentSalesMachine.com book spends significant time teaching about what DOESN’T work, mixed in with a heavy, and repetitive dose of what I know for SURE does work. I pound it and pound it till they are sick of hearing it. This helps keep my students from falling for other “shiny objects” outside of the tight circle I draw in the sand.
I have the advantage as well of having been in the business a long time (like you), so I can smell a scam a mile away, and I teach my students how to do the same. I’m not one to promote the “latest and greatest” ideas that come along. I let new ideas prove themselves first before I even take a look. My readers trust and respect my opinion b/c I take my time and avoid the “bandwagons” that roll through town.
Finally – don’t be too impressed. It takes a lot of ebook buyers to produce one awesome success story. You know as well as I do that on average, people by nature are easily distracted, too busy to be serious, and lack follow through on most resolutions they make – but when I get a serious student who is ready to work we are turning out a LOT of success stories these days!
Great hearing from you-
PS: Use the “Testimonials” link at the top of my blog to see some of the cool stories we’ve been getting.