Currently Browsing: Selling on Amazon

Are you ready for the huge risk of Private Label selling on Amazon?

Of all the amazing ways to make a great income on Amazon, private label is easily the most hyped, most overblown and most “trendy” way to pursue profits on the world’s largest shopping platform -but you aren’t likely getting the whole story.

After meeting, speaking to, and educating thousands in the “selling physical products online” niche since 2002, I feel responsible to let you know that…

Private Label on Amazon is a LOT of work and it comes with significant legal and financial risks – along with a marginal long term success rate – especially for newbies. That’s why it’s not a central focus in our community.

While we DO have many succeeding with this model in our community, typically it’s NOT the rookies who are winning!

If I wanted to make a few million dollars easily, I’d roll out a course on the topic of Private Label selling (as many others are doing) and I’d make it appeal to rookies with big flashy results from the few who are winning in the game.   My course would easily compete with the other “big hype” courses out there with a fun, friendly step-by-step system! I’m sure we’d get enough success stories (5% is all it would take) to get some impressive numbers and easily justify the $x,xxx price tag.  In my quest for a “big launch/big hype” pay day, I’d ceratinly leave out the fact that Amazon can and frequently does shut down seller accounts anytime they’d like for any number of policy violations (something we address thoroughly in our courses, but few others even address at all), and I’d also leave out the massive legal exposure that comes from selling  your own brand.  Newbies are rightfully frightened by those topics, so we’d conveniently leave those little details out of the course “hype” and course content.

That’s not how my team and I do things though.

Some very popular big launch courses have lead the general public to believe that PL is THE way to go on Amazon and it can be reduced to a step-by-step formula – but it’s just not true.

PL (private label) is ONE of MANY ways to do well on Amazon and it happens to be probably the most difficult and riskiest as well.

We’ve encountered numerous PL disaster stories from those who jumped into this model with both feet and lost thousands. These are people who went “all in” with huge investments in courses, imported products from popular but risky sources, big marketing gimmicks etc., they got lost in the “legal weeds”, and they LOST BIG TIME. There’s no step by step path to proven Private Label riches on Amazon and if you think there IS, then YOU are the sucker!

…but there are some VERY predictable ways to profit on Amazon using a slow and steady approach. Success on Amazon does NOT require a big investment!

Take our student Brett for example. He and his team of 40 are doing millions quarterly on Amazon and they could care less about private label vs. wholesale vs. retail vs. online arbitrage etc. It’s a low risk, low investment, huge ROI approach that anyone can follow. His presentation at our recent live event brought the room of 550 to their feet!

Instead of focusing on private label on Amazon, his team is focusing on finding hot niche markets where customers are begging for a product (as indicated by the search phrases they are using on Amazon), but there ISN’T a product being sold that matches those keywords.

These are the “great products” to go after. Yes we are putting a course together on how his team of 40 does it, and “NO” it won’t cost $x,xxx with a big hype launch. It will be just another AWESOME course that we quietly roll out to our community like all the other reasonably priced courses we roll out around here.

When we launch our course there is never a four video big hype launch contest with cars, cash and 50% affiliate payouts to our “partners” – we don’t have any “clueless gurus” and mega bonuses from those pretending to be interested in the “flavor of the month” business opportunity.

Instead, I’m proud of the slow and steady approach we’ve used for training others in this arena. We are doing the same thing we’ve been doing since 2002 when we began helping serious entrepreneurs sell physical products online. Sure, we teach a lot of other business strategies now as well, but few can boast of the 1,000+ success stories we’ve created now among those who’ve used our training to build a legit business online.

Why do we charge so little for our courses that SHOULD cost far more? Because we want a community of successful leaders – not a community of “wide eyed big hype junkies.” When you are both “the best” and “the least expensive” you also make a lot of waves – and we like that.  Those who truly do their research (instead of falling for the hype) wind up in our community.

Back to ‘private label’ & Amazon with my final tip…

I encourage you to stop asking “What private label product can I produce?” and instead ask yourself “What hot products are shoppers looking for online that they just can’t find on Amazon?”

Stop caring what label is on the box, and start caring about margins and multiple streams of income – that’s what we teach and it’s been working for over a decade.

Learning to sell on Amazon shouldn’t be a huge investment!

Recently there have been a lot of courses launching claiming to teach success selling on Amazon.  Some of these courses are getting the mega-launch treatment attracting multiple “big hitter” affiliates seeking the fat 50% commissions and contest winnings on the very high priced courses.  As you might suspect, these types of “endorsements” aren’t always based on integrity.  It’s important you know the qualifications and intentions of the person doing the endorsing when you encounter a “mega-launch”.

Part of what makes these big hype launches so disappointing to me is that many (most?) of these “experts” who are promoting these courses have barely any (if any at all) qualifications at all to talk about setting up a legitimate business selling physical goods online.  They are just excited to get a big check for helping sell an expensive course that is being hyped with excitement and flare.

If you want to spend thousands lining the pockets of experts who are possibly only excited about their fat affiliate commissions,  while learning the same things that we teach around here in superior, proven, time tested courses that cost 1/10th the price tag –  that’s fine, but after you read this blog post at least you’ll know the full story from my perspective.

In this blog post I’ll make a simple case as to why you should consider an alternative to the “big launches” and stick with the long time proven courses with long term established communities and experts instead.  Save your cash for inventory!

Consider the (the “PAC”) course in this case if you are ready to learn how to sell on Amazon.

Are you eager to jump into Private Labeling?  Check out (by the way, you get BOTH courses in one place -> for under $300)

Or, don’t buy ANY course and just get going with one basic idea than anyone can use (one of the multiple strategies we teach inside our PAC course) – here’s an 8 minute video I made that’s getting great feedback so far. It shows you how to get started selling on Amazon at virtually no expense at all:

Make no mistake, there are some great courses, books and sites out there besides the Proven Amazon Course, and I won’t say anything specifically negative about my competition because I welcome all sources of creative content, but here are some factors that I think really set our Amazon training team apart from all other options out there:
  • For over a decade my team and I have been teaching everyone from newbies to our highest end clients how to sell physical products online. The PAC course has generated nearly 1,000 verifiable testimonials in the last 6 years alone. The BEST students are recruited and become our expert trainers and coaches!
  • We are always improving our courses. For example, we partnered with a world’s foremost expert on the topic of Private Label rights and he created all original content for our students. He’s easily the most qualified expert in the arena of Private Label that I’ve ever encountered – he’s had huge success for years with it. If you were under the impression that selling private label is some sort of new discovery, it’s not. It’s also not the best place to start out on Amazon for the vast majority of people who are just getting started because it takes a LOT of work and investment before you see results.  We aren’t hyping it the way you’ll see others hyping private label.
  • We don’t insult and hound our students with upsells (be ready for this if you buy most online courses in this niche). I don’t do upsells. We sell the course ONCE and students get all future updates automatically. No surprises.  Ask anyone who purchased the Proven Amazon Course five years ago how much the course has been updated, improved, expanded etc. They’ve not paid an additional dime since then for the new ideas, updates and content.
  • We teach multiple product sourcing and selling strategies (most competing courses teach only one). We have a wide variety of successful students –  everyone from those who’ve built a virtually hands free operation & never leave home while selling into numerous countries, to those who love shopping retail for a living and finding great deals in their spare time (while making a great profit). Our success stories are quite diverse.
  • We offer hand holding coaching for those who want it. You can work one-on-one with one of our successful students if you want to ramp up quickly. Our coaches are ALL successful students who we pay well to assist newbies.
  • Our community is VERY international. This is a global opportunity. One of our most successful students literally lives on a beach on a tiny island!  Where you live has nothing to do with your odds of success. See our community visually on this map we just launched in mid April 2015.
  • Our support team is the largest, most well trained and most experienced among all other “how to sell on Amazon” courses available. We have nearly 35 people who are in a paid position of support for the PAC as at least part of their responsibility while they build their own successful businesses as well.
  • Our community consists of over 18,000 serious online entrepreneurs many of whom are very successfully working any number of strategies in the Amazon niche (with no sign of saturation whatsoever because hundreds of millions of people are shopping right now on Amazon!)
  • While our courses are worth thousands, we are charging so much less than our competitors.  Our popular is the most comprehensive course on the market in the “Sell on Amazon” niche, and it includes a large number of modules that cover virtually every imaginable way to profit on Amazon – and as of this writing it’s only $300 ONE TIME fee – there are no “upsells” or recurring fees.
Once you purchase the PAC and join our active community and you’ll be surrounded by those DOING this business who are proud to be a part of our community. Some of our customers have been around for 12 years or longer doing this stuff – these are the people you want to hang out with if you are serious about selling product on Amazon.

You are not meant to be alone…


This is the 2015 Louisville, KY event that sold out in less than 24 hours.

This is the 2015 Louisville, KY event that sold out in less than 24 hours.

An incredible community of online entrepreneurs recently gathered for three days in Louisville, Kentucky.  The event sold out in one day months ahead of time, but you can still follow the event by following the hashtag #ces3KY on social media. Join the Facebook group for the event and scroll through to catch a glimpse of the energy.

In the audience of ~550 were some of the most successful, giving, friendly, powerful leaders, students, authors and experts in the world of Internet business.

I can’t hope to express in a simple blog post the mind blowing impact that these kind of event have on every attendee. I feel strongly that we are raising the standard of what an Internet biz conference should look like.

Last year, in his opening comments, our keynote speaker Rabbi Daniel Lapin had us on the edge of our seats – and one of the biggest take aways for most people was the fact that in life as in business and in all other arenas, we are NOT meant to be alone. Solitude is poison, and as Internet entrepreneurs we have to resist the urge to “hide” and try to “go it alone”.  Relationships matter in internet business – arguably more than in “real life” because we can be tempted at times to sit behind a keyboard in solitude as online marketers, but that’s NOT OK!

There’s something powerful about face-to-face meetings like CES. Because the core of our audience is made up of such passionate, caring, giving people, the atmosphere is always alive and quite emotional even at times. It’s hard to explain, but from the pics and comments that were posted last year,  you can start to get a feel for the impact of events like this.




CES II DALLAS - #ces2dallas

This is the 2014 CES event in Dallas. As with Dallas, the Louisville event also sold out in a day in an even larger venue!



Is This The End of Retail Arbitrage?

Retail Arbitrage. Is it dying?

If you want to skip this article and just trust me, I’ll cut straight to the point. Retail Arbitrage (RA) is NOT dying – it’s going to be with us forever, or at least as long as we have free markets where products can be privately bought and sold.

If you want to hear my reasoning in the briefest possible terms, read on…

First, for the sake of those new to online business, let’s define Retail Arbitrage.

Retail Arbitrage, or RA is the art & science of finding items locally on retail store shelves that you can flip and sell for a profit online (i.e. Amazon, eBay, Craigslist etc.). In “the biz” we call it “RA.”

While RA is just ONE of numerous ways to source profitable inventory (we teach over 50 strategies in our Amazon course for example), the fact remains that RA remains a very popular starting point for many online sellers.

It’s never been necessarily easy to do RA, but it’s always been simple to grasp the concept – which is perhaps why it’s been popular for a couple of decades. It’s also been a viable sourcing option for that same length of time. Along with many other experts in the online selling industry, I believe that RA will ALWAYS be an opportunity as long as there are relatively free markets in operation. I have no hidden agenda or secret reasons to prop up RA. Like I said, we teach 50 strategies for sourcing profitable inventory and RA is just ONE! If I’m wrong, and RA becomes unviable for my business, I’ll confess I was wrong publicly, and easily walk away from it – but I’m nearly positive that RA is NOT going anywhere but UP. I pay a team to do RA for me. The deals are out there and will continue to be.

I’ll make my case for the long term stability of RA below as briefly as I can. If you grasp the basics of economics and free trade (supply & demand etc.) it will really help this article to soak in. If the basics of economics are foreign concepts to you, it might not make as much sense, but I reserve the right to say “See, I told you so” in ten years either way.

First, a bit of history of the retail arbitrage opportunity:

RA first popped up on eBay as a viable way to earn a nice living nearly a couple of decades ago like I said above. Since that time, on eBay, Amazon and many other online selling platforms we’ve seen hundreds of billions of dollars of product move from retail stores to enterprising entrepreneurs like us and then on to Amazon or eBay and then of course finally to consumers.

An example of RA: Let’s say you are out shopping retail for yourself and you notice a large bin of products marked down 80%. You quickly check eBay and Amazon with one of the available apps – many of which are free, and you discover that many of the items are selling quickly online for much more than the discounted price available to you. Next, you buy the products (after asking for a deal of course), and then you flip them for a nice profit.

Sounds simple right? It really is.

There are those in the industry however who are predicting the end of RA as an opportunity, and I’m here to say publicly I think they are quite wrong on that point. Also consider that many experts who are predicting the death of RA have an easily identified agenda behind their premature announcement of RA’s demise. I on the other hand have no vested interest either way in the fate of RA except for the fact that I love free markets and would enjoy preserving that particular stream of income for myself – but I have many other sourcing and product creation concepts I both teach and utilize in my own business.

From where I sit, the only way RA will ever die is if free markets die while consumers are dragged in kicking and screaming at every step.

The supposed threats against RA are as follows:

  1. Competition: This theory says that so many of us are doing RA that the opportunity will soon die or become unviable. The same argument has been around for about 15 years.
  2. Grumpy Brands: Brands are being protective of their goods & price points and some are now going direct to Amazon – which they HOPE will make it harder for us as RA sellers to find and sell profitable brands online (aka – cut out the middle man)
  3. The “new” vs. “used” goods debate: This is a continuation of “grumpy brands” argument. Brands want to force us as sellers (often in cooperation with Amazon) to call otherwise brand new RA products something less than “brand new” once we pull them off the shelves.

Let’s discuss these three faulty theories one at a time as I offer a simple argument against each:

#1 Competition

Competition is a reality of any biz opportunity. Of all the rationals given for the demise of RA, this one is the strongest from my vantage point, but on a scale of 1-10, the “competition” argument is maybe a 2 in regards to making me nervous. Free markets correct themselves naturally – and RA is the ground floor level of retail correction. As more people become aware, more competition will be in the picture. That’s how business works. It’s not new, but so few people are willing to do the work and put in the time. The truly motivated among us are a rare breed and they will continue to thrive with this model.

More good news for RA sellers: eBay has been in the picture for 20 years now and you’ll still only encounter a handful of people in your community who “get it”. If you ask 1,000 people on the street if they know how to do RA, you’ll get 1,000 confused looks…or 999 1/2 confused looks. This entire trend is STILL in its infancy – as is “online shopping” which still only represents a tiny fraction of total retail activity. In other words, the hottest trends in retail shopping history are still the equivalent of babies in diapers. Those announcing the “death” of any Internet business trend are almost certainly doing so with an agenda that serves their own purposes.

Further evidence in support of RA is this:

RA is an “entry level” activity for many/most serious online sellers. It’s how you get your feet wet. Those who do it well typically move on…leaving plenty of $10 widgets that can be flipped for $50 on Amazon or eBay. Make no mistake – this can easily put $100K per year in the bank for a part time effort, but still, it’s only a starting point. Serious sellers use RA as a launching point, and then often move on to slightly more complex models like wholesale or private label (both of which we discuss in our courses by the way).

#2 Grumpy Brands

A quick note about brand owners.

Mistakes by brand owners and retail channels are opportunity for RA sellers. Brand owners and retail outlets take on a lot of risk when they make and ship a million widgets all over the retail channels. Inevitably, they make, order or ship too many or too few – almost every time. Inevitably they price the products too high or too low. This “over/under” pricing and ordering game creates massive online opportunity for those of us in the RA game. In spite of Amazon’s attempts to stay on top of it all by getting in the buying game themselves, you still have a massive advantage if you are willing to scan a few prices at local retailer and spot the “winners.” This will not be going away…ever.

Many brands are refusing to allow their stuff online though, or they want to work directly with Amazon and somehow cut out the RA sellers.

That may sound like bad news for RA sellers, but from a big picture vantage point I see nothing but opportunity unless the brand goes ONLY with Amazon and refuses to sell through any traditional retail channels. In that rare instance, the RA opportunities for that particular brand are indeed dead. This model represents only a tiny fraction of Amazon brands however.

Next, the law is on our side. Once you buy something you own it and can sell it. If Amazon or eBay won’t let you for some reason, there will always be other options if the deal is good enough. If a brand sells via retail and you get it for a great price, there WILL be a way to sell it for a profit. Ebay has been fighting and winning battles on this front for 20 years, and now Amazon is in the fight too (to defend RA). Sure there are some exceptions, but in general we are winning (aka Free Markets are being protected). The worst case scenario is that you may not be allowed to call it “brand new” (we’ll address that in point 3), but you can still sell it as “like new.” Remember – shoppers aren’t stupid. If Amazon for some reason sides too often with brand owners on this point and allows ONLY retail level pricing on direct from brand owners, how do you think Amazon’s hundreds of millions of buying customers will respond? The answer: They’ll start shopping somewhere else where they can save some cash – which is exactly where the RA sellers will follow. In other words, the pressure to keep the inventory flowing in at the cheapest possible prices is on AMAZON, not on us. Amazon will never care about what price brand owners want to assign to their products. Amazon cares only about getting as many as possible quality product options at the best possible prices in front of their customers.

If Amazon were to suddenly stop offering this discounted merchandise (which WON’T happen), someone else would fill the gap. The free market will continue to win until laws are passed that shuts it all down (and then God help us all because that’s the death of free markets.) We’ve heard a bunch of these other arguments since the early 2000’s with eBay when it was supposedly going to start preventing retail arbitrage in the early 2000’s. Predicting trends is fun, but right now it’s business as usual from my vantage point.

#3 “new” vs. “used”

This is an easy one to refute. While I could write a lengthy chapter on the topic I won’t.

Again, consumers and free markets save the day and WE (as RA sellers) benefit.

Here’s what I mean. Let’s suppose for a moment that Amazon creates a new product category called “like new/purchased retail” and forces us to use it as RA sellers. Why would they do this? They might do it to make their “brand owners” happy, to guarantee perfect retail boxes as much as possible, and by doing so force RA sellers to distinguish truly “brand new” items from items purchased retail and “flipped”. In other words – the same exact products in the same exact boxes, but categorized differently on Amazon.

This may sound like bad news, but again, supply and demand wins in the end.

Shoppers will find and buy the better deals even if Amazon tries to hide them. Smart shoppers (there are a lot of them) would quickly realize that there is rarely if ever a difference between the categorization of “new” vs. “like new/purchased retail”. They’ll take the better deal.

Don’t believe me? Here’s a test.

You have a chance to buy a bright clean widget in a perfect box for $50 or get one with a dented corner on the box for $30. With all other things being equal EXCEPT the seemingly irrelevant condition category, which price will you choose? Some consumers will pick the higher price -sure. That’s just goofy human nature, but as smart shoppers learn that the category “like new/purchased retail” is just as good as “new”, they’ll begin to go where the deals are. That means WE WIN in the end as RA sellers.

And for the sake of being thorough, let’s assume that Amazon no longer allows brands to be sold on their site unless they are direct form a manufacturer. How long will it take word to spread that the real “deals” are back on eBay or elsewhere? In other words, the pressure is on AMAZON to keep RA alive – and they will do so even if they don’t like RA sellers for some reason. Their buying customers will DEMAND it.

Bottom line: RA is NOT going anywhere anytime soon. Keep on scanning! The same can be said for OA. The deals will always be there for those willing to do the work.

Getting suspended on Amazon -it’s not the end of the world!

With tens of thousands of Amazon selling professionals in our readership base, we are positioned well to keep tabs on bigger trends effecting sellers. Right now, there seems to be a slightly higher than usual number of suspensions happening. It’s scary to get a notice from Amazon saying that they’ve suspended your selling privileges.

While the odds of a permanent suspension are very slim IF it’s handled correctly, it is still a scary process to go through.

If it happens to you or someone you know, we are here to help as much as possible. Please know that the majority of suspension can be overturned if handled properly.

Here’s what we are doing about the suspension trend in our community:

  • We are partnering up with top experts in the arena of “suspension reversal & prevention.” The good news is, the vast majority of suspensions ARE overturned and we have resources on hand ready to assist. Don’t try to handle it alone. Don’t panic and reply desperately to Amazon (that can make things harder to fix).
  • A special report about preventing suspension and managing suspension has been developed by our preferred partner and is available right now using THIS LINK –  the report is by a trusted partner of mine. We’ll add this report to the course as well for reference.
  • You can take some simple steps to help prevent suspensions. For example, be prepared to provide legitimate proof of purchase invoices and receipts for all your inventory. Monitor your reports closely for negative trends (bad products that generate consistent complaints, etc.).
  • We continue to teach multiple income stream strategies! For example, there are millions of products, experts, small businesses, charities etc. that aren’t on Amazon yet! Learn how easy it is to get them onto Amazon with their own account, and get paid a “cut” using our brand new course at

The best selling (and continually updated) book “Silent Sales Machine” has been about online income diversification from day one. Our entire community is built upon the premise that multiple income streams online are better than one because reliance on any single “big boy” website like Amazon is risky. Get the book on Amazon, or at

Finally, if you or someone you know is suspended on Amazon please send proof of that suspension to us and we’ll get the suspended seller free access to our latest course from as our way of showing support and helping them be aware of the need for income diversity with Amazon. We’ll also direct them to an expert who can advise them and assist with reinstatement.

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