Currently Browsing: Selling on Amazon

Success isn’t about SELLING MORE it’s about BETTER BUYING

Are you new to selling “physical” product on Amazon or eBay?

After having helped thousands of sellers succeed on those two platforms, I have some of the most universally ignored, yet entirely sound advice you’ll ever get about succeeding on those platforms.

Here’s the tip:

You make your money when you buy your inventory – not when you sell it.

If you want to begin successfully selling physical product online, that should be your mantra. That statement doesn’t seem to make sense until you understand that RESEARCH is what makes you a winner in this game. It’s all about being as certain about your results as you possibly can be BEFORE you commit to buying any inventory that you hope to resell.

This simple tidbit of advice has steered many of our students away from disaster. I can’t stress enough (especially for newbies) the importance of learning to do proper research before buying inventory. We get clients all the time who unfortunately poured piles of cash into 1,000 units of a widget before they met us.   They poor souls were SURE they could move their “great deals” later at a high profit margin.

Most often these gullible newbies were told in a course (not our course!) that the secret to riches was in going “all in” in a single product and then marketing like crazy (aka SEO, feedback tricks, ppc ads etc.). That model DOES work…about 10% of the time. If you are really paying at tenting you’ll note that a 10% success rate is just about enough “success” to keep the “big launch” wheels turning – with course after course promising riches following the same mostly broken model.

If you want something more predictable, steady, proven and reliable however, I suggest you heed my advice.

Success selling physical product is NOT about creatively marketing inventory after you’ve poured your money into buying a pile of it. Instead, success awaits those who cautiously purchase ONLY the items that they KNOW will sell – and sell quickly, profitably and predictably.  Slow and steady incremental growth is the battle plan.  Quick hit, overnight riches based on one large inventory buy is a path to nowhere.

To be clear, if you buy the wrong inventory, you can’t rely on being bailed out by:

  • creative marketing
  • pay per click ads
  • keyword and title shenanigans
  • seo games
  • fake/coerced reviews

…any other “trick” to get you out of the situation.

We tell all newbies to go “a mile wide and an inch deep” when starting out buying inventory – that means don’t buy more than a handful of anything until you are REALLY good at this game. Don’t pour all your cash into a single type of product unless and until you REALLY know what you are doing (that can take years for some people – while others catch on quickly).

To learn how to properly and predictably enter the game in a much lower risk fashion, check out the number one course in the world (yes, I’m biased) on the topic of selling physical products online:

Learning to sell on Amazon shouldn’t be a huge investment!

Recently there have been a lot of courses launching claiming to teach success selling on Amazon.Some of these courses are getting the mega-launch treatment attracting multiple “big hitter” affiliates seeking the fat 50% commissions and contest winnings on the very high priced courses.  Beware – “endorsements” aren’t always based on integrity.  It’s important you know the qualifications and intentions of the person doing the endorsing!

Part of what makes these big hype launches so disappointing is that many (most?) of these “experts” who are promoting these courses have no qualifications at all to talk about setting up a legitimate business selling physical goods online.  They are just excited to get a big check for helping sell an expensive course.

If you want to spend thousands lining the pockets of experts who are only excited about their fat affiliate commissions,  while learning the same things that we teach around here in superior, proven, time tested courses that cost 1/10th the price tag –  that’s fine, but after you read this blog post at least you’ll know the full story from my perspective.

In this blog post I’ll make a simple case as to why you should consider an alternative to the “big launches” and stick with the long time proven courses with long term established communities and experts instead.  Save your cash for inventory!

Consider the (the “PAC”) course in this case if you are ready to learn how to sell on Amazon.

Are you eager to jump into Private Labeling?  Check out (by the way, you get BOTH courses in one place -> for under $300)

Or, don’t buy ANY course and just get going with one basic idea than anyone can use (one of the multiple strategies we teach inside our PAC course) – here’s an 8 minute video I made that’s getting great feedback so far. It shows you how to get started selling on Amazon at virtually no expense at all:

Make no mistake, there are some great courses, books and sites out there besides the Proven Amazon Course, and I won’t say anything specifically negative about my competition because I welcome all sources of creative content, but here are some factors that I think really set our Amazon training team apart from all other options out there:
  • For over a decade my team and I have been teaching everyone from newbies to our highest end clients how to sell physical products online. The PAC course has generated hundreds of incredible testimonials in the last 5 years, and the BEST students become our expert trainers.
  • We are always improving our courses. For example, we’ve just partnered with a world’s foremost expert on the topic of Private Label rights and he’s creating all original content for our students. He’s easily the most qualified expert in the arena of Private Label that I’ve ever encountered – he’s had huge success for years with it. If you were under the impression that selling private label is some sort of new discovery, it’s not. It’s also not the best place to start out on Amazon for the vast majority of people who are just getting started because it takes a LOT of work before you see results.  We aren’t hyping it the way you’ll see others hyping private label.
  • We don’t insult and hound our students with upsells (be ready for this if you buy most online courses in this niche). I don’t do upsells. We sell the course ONCE and students get all future updates automatically. No surprises.  Ask anyone who purchased the Proven Amazon Course five years ago how much the course has been updated, improved, expanded etc. They’ve not paid an additional dime since then for the new ideas, updates and content.
  • We teach multiple product sourcing and selling strategies (most competing courses teach only one). We have a wide variety of successful students –  everyone from those who’ve built a virtually hands free operation & never leave home while selling into numerous countries, to those who love shopping retail for a living and finding great deals in their spare time (while making a great profit). Our success stories are quite diverse.
  • We offer hand holding coaching for those who want it. You can work one-on-one with one of our successful students if you want to ramp up quickly. Our coaches are ALL successful students who we pay well to assist newbies.
  • Our community is VERY international. This is a global opportunity. One of our most successful students literally lives on a beach on a tiny island!  Where you live has nothing to do with your odds of success. See our community visually on this map we just launched in mid April 2015.
  • Our support team is the largest, most well trained and most experienced among all other “how to sell on Amazon” courses available. We have nearly 35 people who are in a paid position of support for the PAC as at least part of their responsibility while they build their own successful businesses as well.
  • Our community consists of over 13,000 serious online entrepreneurs many of whom are very successfully working any number of strategies in the Amazon niche (with no sign of saturation whatsoever because hundreds of millions of people are shopping right now on Amazon!)
  • While our courses are worth thousands, we are charging under $300 for BOTH & + a large number of other modules the cover virtually every imaginable way to profit on Amazon selling physical products.
Once you purchase the PAC and join our active community and you’ll be surrounded by those DOING this business who are proud to be a part of our community. Some of our customers have been around for 12 years or longer doing this stuff – these are the people you want to hang out with if you are serious.

Can Amazon shut down your selling account on a whim?

One of the unfortunate risks associated with depending on any of the “big boy” websites like google, youtube, eBay, paypal, and yes our much beloved Amazon is the fact that they hold all the cards.

Seemingly on a whim they’ve been known to press the delete button and flush away a sellers account in a moment. Usually a severe rule infraction has occurred, but not always. Usually justice is done in the end (accounts restored), but not always. In spite of the seeming injustice of it all, we are forced to conclude that it’s just part of the game right?

Not necessarily.

Sure, playing by the rules doesn’t hurt, but the rules are always shifting about and Amazon (and all the other big boys) are fickle partners at best. It’s a cat and mouse game that many old school eBay sellers from the early 2000’s can easily related to. I know of exactly zero big time eBay sellers from the early 2000’s who slept soundly each night with the secure thought in mind “eBay has my back – it’s all good.”

Our solutions to these issues:

1. The best solution to such risks is to establish multiple streams of income. That’s why our community is built on the “C.E.S.” model (each letter in CES is a different biz model I’ve built, and my team and I teach those models to others.) The three models work great together and compliment each other while operating independent of each other. My $5 “Silent Sales Machine” book has details (sold on Amazon)

2. We have content coming out soon that will show you how to have multiple Amazon selling accounts and ELIMINATE the risk of being “shut down.” I can’t say more about it just yet, but it’s 100% legit. A note about this never before revealed training: No Amazon trickery or policy violations are occurring with this strategy. You’ll have a “why didn’t I think of that” reaction initially, and then the success story of our case study students will blow your mind.

While you may not get the feeling that Amazon, eBay, Google or Youtube have “got your back”, our community, my team, and I sure do. We aren’t a herd to be toyed with – we are tight nit community of creative entrepreneurs who simply roll on when circumstances shift.

Stay tuned for the release of these great training courses and much more  of what we have in store for our community – we are here for YOU.

Comment on this blog post using the above links, or join the conversation on Facebook

UPDATE ONE DAY LATER: In a crazy twist of irony, the same day I published this article my own youtube account was suspended! Get the detail – click here to see how we are managing the youtube suspension.

Going from one income stream to multiple income streams WITHOUT chaos

For years I’ve bombarded my audience with the virtually self evident rationale supporting the pursuit of “Multiple Income Streams” (MIS).

Stated simply,

Multiple automated income streams = Security
Only one income stream = Risky

If we can all agree on that point, then you’ll likely enjoy the rest of this article.

First I’ll dispel the biggest misconception about building multiple income streams.

FACT: If done correctly, generating multiple income streams online leads to SECURITY & LIBERTY of time & finance – it never feels like CHAOS.

There are numerous examples of success with this concept within our growing online community of online biz builders. Many of these success stories can be found in my $5 “Silent Sales Machine” book.

One important discipline that all “multiple income stream” biz builders have in common is that they control their schedules and commitments. They aren’t controlled by their schedule and they don’t operate in panic mode.

A true “Multiple Income Stream” entrepreneur approaches life with a harmonious blend of flexibility, discipline and creativity.

How do you get there form here if you are currently a one income newbie?

  • Start with a simple system that requires a part-time flexible effort. This is why we like to start our students out by teaching them to sell on Amazon or eBay.
  • As you start to succeed, hire help to do the stuff you shouldn’t be doing (i.e. putting tape on shipping boxes).
  • Create systems that others can take over. Only do what ONLY you can do.
  • Work ON your business not IN your business.
  • Stop being a control freak (aka being the only decision maker in your business).
  • A SMALL success in online business inevitably leads to numerous other opportunities. If your eyes are open (instead of looking down at a tape gun while you ship boxes yourself), you’ll see these opportunities everywhere!

The opportunity that lies ahead if you dare go down this path:

  • True schedule flexibility and financial security free from a “one stream” existence and the stress is causes.
  • Freedom to launch new income streams while keeping an eye on the other streams.
  • Partnership and growth opportunities like you’ve never imagined.
  • You’ll OWN your businesses. They won’t own you.
  • Imagine having a TEAM serving and delighting your customers instead of being a one man show!

What do you do all day once you have multiple streams?

  • Focus on the big three: Creativity, Leadership and Relationships – everything else can be done by others.
  • Looks for RIGHT ideas – not just “good” ideas, but RIGHT ideas.
  • Fill in where needed – tape boxes if the box taper is sick!
  • Find the weaknesses in your system and fix them.
  • Make mistakes and grow.

Let’s chat about it!

Here’s a Facebook discussion on this topic:

Or post a comment right here on my blog.

Giving away free product in exchange for reviews on Amazon

Here’s a creative idea for launching a new or little known product on Amazon. Simply give your product away, or discount it, and then request reviews from those who benefited from your temporary promotion! Sounds simple right?

Not so fast.

Before I give you my words of caution, first I have some very good news. Clearly, according to Amazon’s own rules you ARE allowed to give away free or reduced price products and then request an amazon review in return. When done correctly, this is a brilliant strategy that can turn a relatively unknown product on into one that has the appearance of being “popular”.  That can be good for future sales, and this strategy is being used successfully by many Amazon sellers right now, but…

…most Amazon selling experts would urge caution (including me) when using this strategy. For those considering attempting this strategy, I’ve compiled the good, the bad and some resources for you to hep make a good decision and navigate the process without getting burned.


  • A bunch of reviews gets your product a lot of attention and better ranking
  • It also helps the product have more credibility
  • future shoppers are far more likely to purchase a highly reviewed product at full price


  • If you tell your “freebie seeking” promotion participants that they can only give you a “good review”, or if you refund them after their discounted purchase, or if you manipulate the system in any way that Amazon doesn’t like, you could put your account at risk.
  • If you use a third party service to help you do the promotion it could mean that a lot of other sellers will see what you are selling – and could potentially copy your efforts if they so choose (this is always a risk selling ANYTHING online though)
  • Other sellers have their doubts about using services like this, and we’ve got a great discussion going on this topic on Facebook (link below)


  • Where will your freebie seekers come from? Do you have a list? If not, we’ve partnered with a reputable service that can help. is our domain name that redirects to the service we currently endorse. If that endorsement ever changes, we’ll point our domain name somewhere else.
  • How can you limit “freebie seekers” from wiping out your inventory?
  • You’ll want to limit the number of “freebies” your customers can get. Use a “promotion code” to control this. Log in to Seller Central and use this link to get all the details on promotions: Amazon Seller Central. Visit “Great Deals For Honest Reviews” to get details on our partner service that can help you navigate these details.

    A good open discussion on this topic is happening in our Facebook group. Come see what other sellers and experts are saying. Facebook discussion

    Amazon’s guidelines in their own words (read all of this before attempting to pursue reviews for free or discounted product): Amazon Guidelines

    When you are ready to do a promotion, our currently endorsed provider of such services for sellers is here:

    Did I leave anything out? Have questions? Feel free to leave a comment, or join the Facebook discussion using the link above.

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