I walked past a store recently that was selling original autographed Larry Bird basketballs on a table display.
They had probably 50 balls all neatly boxed and stacked up on the table.
I came back by the same store a few days later and they had the same huge pile still waiting to be sold. It appeared to me that they weren’t being sold at the rate they’d hoped for.
Here’s an idea…
Do you think that store would have been better off putting out JUST ONE or TWO balls out with a nice sign pointing to them? There’s no need to lie about the quantity…just make it appear as if there is only one or two left and I would bet they would have sold several more than they did.
It’s basic human psychology.Â Scarcity automatically creates a sense of urgency.
You should see how fast the last slice of pizza disappears at my house with four boys!
When selling the same item over and over again on eBay (such as an information products or any other product) you should create the illusion of scarcity by controlling the quantity of product that appears to be available.
For example, by using eBay’s tool called “Selling Manager Pro” you can make a single listing re-appear automatically each time it sells or expires. This is far better than having a listing that shows 40 in stock ready to ship.
There is also a tool (I make no commission mentioning this) called “Quantity Manager” that allows sellers to improve the apparent scarcity of their fixed price listings to encourage more buying activity. Quantity Manager automatically monitors your listings and updates their available quantity to your predetermined levels. This is a third party plug in application for eBay sellers using eBay’s “Selling Manager”.
Here’s a direct link to it:
To see a full list of other eBay eBay plug in apps use this link:
Let me know what you think…does scarcity sell? Can you use this tip in your business? Use the comment button below and let me know what you think…