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Success online is NOT a matter of YOU obtaining a bunch of new skills.
I say it all the time.
Success online is for IDEA people…not “skills” people.
People with skills compete and work hard for jobs to serve (and make richer) the people with ideas.
Learning Leverage and Influence are the keys to success online. New technical skills may make you more confident, and they will add to your resume or help you get a job, but they WON’T make you successful as an online entrepreneur. If anything all those “techie skills” will get in the way of your success.
You don’t need web design, Java, HTML, or any other web language skills in order to succeed online. You don’t even have to know how to set up a blog (although that’s getting pretty darn easy to do with blogger.com and wordpress.com). In most cases you shouldn’t even be setting up a website though.
This all runs counter-intuitive to the way most of us have been educated. In public school we learn a bunch of new random stuff each week and then HOPE that some of it will help us someday as we seek a job (a job that will make someone else rich). I’m all for a good well rounded general education, but if you try to do the same thing with an online business effort you’ll NEVER GET ANYWHERE.
It’s not your fault. It’s ingrained in you. Even “forward thinking” higher education institutions incorrectly approach “Online Business” by starting out teaching “skills” like how to build a website. Next they might teach you graphic design so you can put in pretty graphics. Next they might teach you how to add or program a shopping cart etc. Those are all virtually USELESS skills when it comes to success online. I can find someone willing to do all that stuff WAY BETTER than you can all for about $2.50 per hour!
The ONE SKILL (semi-technical skill) that I repeatedly see as being key to someone’s online success though is EMAIL MARKETING and email list management. The fact is that email marketing has the highest ROI of ANY large scale marketing option in the world. It’s a “must have” tool for any business or entrepreneur I ever consult with.
If I could convince you to pick up ONE new skill in your search for online success it would be the skill of growing and maintaining your own email list. Sure you can outsource this task as well once you grasp it, but you first need to learn what is possible and how it all works.
So where do you go to learn email list management? I use aweber.com. Click here or use that pretty little button over there –> to check out aweber.
Getresponse.com, constantcontact.com and several other sites offer similar services. I LOVE aweber though for my own list management needs.
I have a full course on this subject at ListBuildingClass.com where I explain how I’ve gone from 0 email list followers to over 100,000. That is 100,000 people that WANT to hear from me and also volunteered to be on my mailing list. Email marketing is a powerful tool for success in any business ESPECIALLY for any online business.
…and it’s the ONLY “semi-techie” skill you’ll ever need.
By the way – the ListBuildingClass.com course is currently on sale. It’s on par with courses that have sold for thousands of dollars, but mine is under $50 right now. It’s a tiny investment in the ONE SKILL that I say you must have in order to succeed long term online.
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