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Disclaimer: While there are a lot of very honest experts in the world of Internet marketing & I do my best to surround myself with the best of the best, there are also plenty of experts that established their entire career on false income claims and other ugly tactics. Many of these “gurus” are riding a wave of affiliate sales and launches. I’m trying to show you how they did it so you can recognize it when you see it…and if you lack a moral compass, I’m about to give you the blueprint for irresponsible wealth!
Here’s How to be a Rich Internet Marketing Guru in 4 Simple Steps:
Step one: Get a picture of yourself with a big paycheck from Clickbank, Google, Commission Junction etc. It’s not that hard to do if you have some investmentment money. Simply spend as much money as it takes on pay per click ads, Facebook ads, or any other various form of online advertising. Who cares if you have to spend $15,000 in order to make $5,000. All you need is the fat check and a picture of it in your hands. SHORTCUT: If you aren’t worried about the FTC tracking you down (odds are they won’t) you can just take a fuzzy picture like this one and claim that this check is six figures “fat”.
Step two: Develop a step-by-step system revealing your top-secret strategies for raking in fast cash. Actually I’ve just given you a great title for your product. That will sell like crazy I promise. Slick graphics are very important. Be sure to put in a ton of content even if it’s just “filler”. The content doesn’t have to be all that fantastic but there needs to be a lot of it. If you make the price tag high enough you’ll have plenty of JV partners jump on the promotion of your big launch.
Step three: Entice your leads by offering to “give away” some of your best content (if it’s good or not doesn’t matter) in exchange for e-mail addresses. Make sure your claims are hard to verify and deliver your content with authority. Accuracy and honesty are of course optional. The current trend is video. It’s time to build the hype.
Step four: It’s time to put your “exploit” on autopilot! Your refund rate will probably be pretty high on your launch, but there’s no need to mention that fact when you launch your SECOND product which will be the story of how you made $XXX,XXX in one day with your first info-product launch! You are also now the proud owner of a large e-mail list full of people very willing to fall for shiny objects. Be sure to exploit them by selling (as an affiliate) all the other guru launch products.
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