use twitter? Spread the word ->
Question sent to me recently: “A friend asked me how I thought he should sell his new ebook. What advice would you give him?”
I’ve sold nearly 100,000 copies of various information products and ebooks over the last several years so I’m a good guy to ask I suppose. The secret to success selling ANY information comes down to two concepts in my opinion. First, learn the power of “free” and next learn to find and partner with INFLUENCERS.
For the sake of clarity, an ebook in this article is a simple download file that is most often a PDF file – easily read on any PC, Mac or reading device. I’m not talking about a book that requires an electronic book reader, although there’s no reason you can’t include any books or other information products in this discussion.
While doing all this BE SURE TO GROW YOUR OWN MAILING LIST.
Let’s start with “FREE”:
To leverage the power of free you need to GIVE AWAY whatever you are used to charging money for. Ideally
this is an information product, video, audio etc. so that the value (both real and perceived) is high, and the costs are low. If you don’t have a high value, free informational product to give away yet then you need to be convinced that this is the way to go. This video might help convince you: http://www.youtube.com/watch?v=Df9RRvGAzOI
If you aren’t convinced of the power of “free”, and you aren’t willing to “give away” HIGH VALUE information, then stop here. My advice is useless for you from here forward.
You need to come to the realization that a single book, or info product SHOULD NOT be the end goal or you will struggle to succeed. The end goal is to grow your audience and become influential in the arena of your expertise. More books, products, influence and success will come with time. Success comes in streams when you are a writer. It’s not a sudden gift overnight for 99.999% of us.
The next obvious question:
Once you have a valuable freebie to give away, who can you give it to? Who wants it?
An “Influencer” is someone that has the attention of the audience you’d like to reach. It could be a blog, a website, a twitter guru, a magazine editor, or better yet someone with a large email list of eager, loyal readers.
How to find and partner with an “Influencer”:
A bit of research on Google, facebook and twitter for top sites and experts in your niche that also gather email addresses is your best first bet on finding the influential in your niche. They aren’t hiding. NOTE: If you have a hard time finding the influential websites and leaders in your niche then there’s a good chance you are facing a BIG UPHILL climb in establishing yourself in this “new market”. In other words, “no audience” = “no book sales”.
When selling ANY ebook the BEST place to start is by finding partners that have the attention of your target audience – ideally with a BUNCH of email addresses. Find win/win/win ways to partner with them and you’ll do very well. If you take my advice from day one you SHOULDN’T EVEN WRITE A BOOK OR A COURSE UNTIL AFTER YOU’VE FOUND AND CAME TO AGREEMENT WITH YOUR KEY INFLUENCERS!
In other words, don’t start with the product, start with the audience building.
Get the idea? The possibilities are endless, but it all starts with FINDING THE INFLUENCERS that have the attention of your audience.
Some good follow up reading:
You don’t need a website, you need an audience
Email Marketing, The Only “techie” skill you’ll ever need
I love getting feedback! Please leave a comment above by clicking the comment button at the top of this article.