There seems to be a conflict in my recent messages about affiliate marketing.
On the one hand…
I use affiliate marketing in my own business to endorse products that I believe in. This means that occasionally I get paid a commission on products that I endorse on my blog or in my newsletters (I ONLY endorse what I fully believe in – that’s how I protect my reputation). I don’t accept advertising EVER.
… but at the same time I’m writing articles like these in recent weeks:
- The Four Reasons Why Affiliate Marketing is a Losing Game
- How to be a Rich Internet Guru in Four Simple Steps (In that article I sarcastically go after “gurus” that are teaching affiliate marketing in most cases)
How can I seemingly LOVE and HATE affiliate marketing at the same time?
To make matters even more confusing for you there’s the fact that I earned a good portion of my income last year finishing in the top 5 (total sales) in several affiliate marketing promotions (that’s just good ol’ fashioned full disclosure).
Am I contradicting myself?
YES I AM…unless you know a couple of important facts!
Once you’ve been “educated” you’ll find out that I’m being 100% consistent with my message and there is ZERO conflict.
There are TWO entirely different approaches to affiliate marketing (there’s only one term that covers both though unfortunately). Here are the differences:
- I don’t like “Stranger Danger Affiliate Marketing”: This form of affiliate marketing is getting HARDER to do all the time with fewer and fewer true success stories. This is the dying strategy of driving random traffic to thin SEO optimized pages that contain affiliate links. More and more “experts” are getting out of this game (while eager newbies keep falling into the trap of thinking it’s “easy” and they keep buying the courses and training from often unscrupulous “experts”)
- I LOVE “Relationship Based Affiliate Marketing”: This is the other affiliate marketing strategy that is GROWING in popularity and the results are there to prove it for those doing it. Protecting your reputation and genuinely caring for people are at the heart of success in this model.
If you are trying to earn money from RANDOM TRAFFIC without building relationships (approach #1) I think you are playing a TOUGH GAME that will only get harder and harder over time. Strangers are easily replaced. There’s not such thing as “proven” SEO strategies that will work indefinitely. Google doesn’t even really like you in my opinion!
If, on the other hand you are GROWING YOUR OWN CIRCLE OF INFLUENCE and providing valuable content to an increasingly loyal and expanding audience (approach #2), then you are in affiliate marketing heaven (that’s where I am currently).
This audio explains the difference if you’d rather “hear” your lesson instead of “read” it:
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