Yep – that’s a video of Brad Paisley talking about my partner/friend Brian Wampler’s guitar pedal.
Brian’s stuff is worldwide, and he is now “big time” with what started out as a small passion. Here’s our story as it appears in my 101FreeMarketing.com book:
“For several years my guitar playing buddy Brian and I worked on houses together fixing up junkers using loans and investment money from our parents. He had serious construction skills. I mainly did “grunt” work.
Neither of us enjoyed this type of work, but we were trying to supplement our income so that we could each work on our true passions online. Luckily for us we stopped buying houses and started focusing online!
His true passion was guitars and more specifically, the tiny niche market of “guitar pedal mods” (if you’ve never heard of “guitar pedal mods” don’t worry – it will all make sense in a minute). Working together on houses gave us time to talk…and those talks helped each of us establish what can now easily be considered “online empires”.
The theme in many of our talks was “the power of the word free” – and it wound up working out great for both of us!
Ten years ago, bands in the Indianapolis area all knew that there was one guy locally that was “the man” when it came to making a guitar pedal produce sounds way cooler than they were supposed to produce. Musicians call these guitar pedal “mods” and Brian was “the man”.
Brian would tediously work weekends and evenings on one guitar pedal at a time for band buddies and local musician friends. He made a decent side income charging for his services, but he was “trading a few dollars for a few hours” and neither of us would ever settle for that.
As my Internet career began to take off slightly ahead of his, Brian and I had several conversations about how he could use his unique skill to grow a real business around his passion driven niche.
Enter the “free content”.
Brian began taking digital pictures and documenting the process he used to modify various guitar pedals and turn them into the valuable “mods” that his local fans were enjoying. He turned these “digital courses” into PDF files that could be easily downloaded or printed and mailed to his increasingly eager fan base. Inevitably, each course that he produced and distributed would lead to more questions, more followers, and more fans of what he was trying to do. The more he distributed this free and inexpensive content online, the more his fan base grew. The demand for his guitar pedal “mods” and manuals and other related instructional material began to steadily increase to the point where he had to hire help to meet demand.
Although I’m sure Brian isn’t the only guy in the world that can crack open a guitar pedal and modify it with a soldering tool, I am sure he’s the only one that took the time to document the process and then give the information away in order to grow a raving fan base of people that “get it”.
Dozens of the top musicians in the world now use and rave about “Wampler Pedals”. He has his own brand on store shelves around the world, and has worked with some of the most talented musicians on the planet that now rave about his custom equipment.
You can now get the full story at WamplerPedals.com and see where Brian’s passion and the word “free” have taken him lately.”
Leave me any questions or comments!