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It’s a strange story to start with, but did you know that I have a partner that I’ve never met?
Actually we’ve never seen each other or spoken to each other and yet he and I run an active, growing, profitable (five figures monthly) website as 50/50 partners with thousands of adoring fans visiting the site weekly as paid members.
How is all of that even POSSIBLE?
Here’s a new business truth you MUST grasp in order to “get it” so that you can then benefit from it:
TRUTH: For the first time in human history it is now possible for any of us to establish rock solid trust with individuals or even large groups of people globally without ever meeting them, speaking to them, or seeing them in person.
You can get as large as you’d like online once you grasp that TRUTH.
This one truth is probably the biggest “game changer” that the Internet has brought to the world.
I’ll cover “how to do this” in a moment, but first…
What impact has this truth had on us all?
This single truth is behind the movement away from “old advertising” methods where advertisers tried to interrupt their way into our life without any trust being established first.
Now we expect far more from those that we do business with. Without even noticing it your own standards have likely risen dramatically.
For example, why do the vast majority of us now go to Google to find the services we need instead of just opening the Yellow Pages?
I think a big part of the answer lies in the fact that we want to make sure that we do business with someone that has a good reputation and is trusted by others. It’s pretty easy to do online – but the phone book can’t do that for us.
The 50/50 business partner I mentioned above is Andrew Cavanagh. He and I run a very successful membership site at offlinebiz.com. We have over 9,000 members, and make multiple decisions weekly as a team, but we’ve never met.
Better yet, we’ve never even spoken because he lives in Australia and I live in the United States. The time zones just don’t accommodate a whole lot live phone calls (neither of us like working late, or getting up early), so in the four years we’ve been working together we’ve never spoken–not even once.
For the first time in human history it is now possible for any of us to establish trust on a big scale with individuals or even large groups of people globally without ever meeting them or seeing them in person.
Do Andrew and I trust each other? Yes, implicitly. As much as any two business partners ever could. How is it possible to go into business with a total stranger and put tens of thousand of dollars seemingly at risk with them? Are we both just crazy? (perhaps, but there’s a better theory…)
Here’s what we know that you should know by now as well:
It didn’t take Andrew very long to research my reputation and see that I was among the most trusted experts in Internet marketing. It also didn’t take me very long to do the same research on him and see his expertise being freely shared on popular discussion forums in our niche. We agreed to a partnership within about two days of having swapped our first email.
How can you set about building a reputation online that positions you to be instantly trusted? It really is simple.
- Find discussion forums where people that you can help hang out. Help them.
- Find experts that have large audiences of people that you can help. Support and help that expert.
- Find popular websites that attract the sort of people that you could be helpful to. Be helpful.
- Write a useful report and give it away – while growing your email list of course. More info on that in the “Email Marketing Tips” section of my blog)
Establishing trust can happen faster, and on a bigger scale than ever before, but it still starts with proving that you are trustworthy and capable.
In my own business I frequently invite my own top customers and proven followers to join me in growing my business. How do I find these people? It’s easy, they are the ones that spend time helping others, and truly enjoy doing it.
If you aren’t the type of person that enjoys helping others, you will struggle to ever establish a noteworthy presence in the new economy.
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