I’ve caught some flack lately for my stance on SEO.
To me nearly all SEO efforts are the art and science of trying to stay one step ahead of Google in order to get undeserving websites a higher ranking than they deserve. A great way to avoid all of that nonsense is to NOT CARE and NOT RELY on your Google rank. If you do rank well occasionally, it’s a bonus. If you don’t rank well don’t worry about it. Just use my proven Four C formula below.
Are you curious how much time I’ve spent working on, thinking about and paying people to assist me with SEO? Ready for the total?
And yet (to grab one example), SilentSalesMachine.com (a simple one page website with a google pagerank of 5) gets loads of organic, search engine traffic. This is because people talk about it, they link to it, and it’s a great book according to the “crowd”.
Ready for the Four C’s?
I choose to create fantastic content that starts conversations and then the crowds find me every time. (I’ll call it my four C’s)
Each time I have an audience online paying attention to me I offer them the option of getting on my email list so I can contact them later with other stuff they might love (email marketing). Yep – it’s all that simple.
If you are spending your time, money, energy or heaven forbid you are building your career around figuring out ways to get Google “Love” for websites that only deserve Google “slight affection” (or worse), then I say embrace the 4 C formula now and only spend your money and time with people that get it.
Keep in mind this trend while you are making up your mind:
The Internet is increasingly LESS and LESS about “websites” and it’s more and more about RELATIONSHIPS, PEOPLE, TRUST and COMMUNITIES.
Being good at tricking google is not a skill that will get you through life much longer if I’m right.
Now, click the comment button and tell me all the reasons I’m nuts (I’m serious – I want your best shot!)