Did you hear about the single mom with a small struggling business who just kicked Coca-Cola’s butt out of her territory? This is an awesome story with a great lesson about the power of EMAIL MARKETING and SOLID ONLINE RELATIONSHIPS via social media and customer engagement.
Make no mistake – this would be a VERY different story if it weren’t for EMAIL MARKETING and SOLID ONLINE RELATIONSHIPS.
Here’s a video of the short story (sorry for the 6 second ad that I couldn’t remove). Take special note of the ONLY action this single mom took (at the 2:10 mark in the video) that started an avalanche of support and lead to her eventual victory.
In conclusion there are two lessons:
1. Grow your email list & expand your online influence.
2. Don’t skip any of my blog posts! 😉