Did you hear about the single mom with a small struggling business who just kicked Coca-Cola’s butt out of her territory? This is an awesome story with a great lesson about the power of EMAIL MARKETING and SOLID ONLINE RELATIONSHIPS via social media and customer engagement.
Make no mistake – this would be a VERY different story if it weren’t for EMAIL MARKETING and SOLID ONLINE RELATIONSHIPS.
Here’s a video of the short story (sorry for the 6 second ad that I couldn’t remove). Take special note of the ONLY action this single mom took (at the 2:10 mark in the video) that started an avalanche of support and lead to her eventual victory.
In conclusion there are two lessons:
1. Grow your email list & expand your online influence.
2. Don’t skip any of my blog posts! 😉
This is a remarkable story and very heartening. Add to the story that it looks like she has a very good, currently sought after product that inspires her customer base.
Thanks for sharing this, Jim.
agreed – I almost cried. I love entrepreneurs.
What an inspirational and motivational story! I’m always rooting for the “little guys.” There are a lot more of us, and together, we can make our voices heard. The big corporations had better watch out!
Thanks for sharing :0)
Good for her going up against Odwalla with her product. You can hear her determination as she describes what she’s been through and where’s she’s headed.
Jim, any thoughts how to watch this video on an iPhone or iPad?
Not sure – it’s embedded from yahooo news. You can pull up the full story there and might have better luck.
Hi George,
You might try opening up the newsletter in the Kindle e-reader or iBook reader. I just watched the video on an iPad 3.
It is something I have said for years
“Never underestimate the power of an underdog” ~ Ken Patterson
Just completed Jim’s List Building Class and this drives home offering email marketing management to local small businesses!
Has anyone used the info in Video 15 “Another Profitable Strategy” to offer email services to local businesses
I have been scouring the Offline-biz site for any kind of success stories to share with local businesses. Seems that IM marketers have not been able to present the value of list building and auto-responders. BUT this little list hit the ball out of the Park! Most marketers I’ve PMed have only one or two clients they provide email marketing to. Comments or Ideas from anyone would be helpful