Consider this email I got recently:
“Jim, in the past, I did not agree with your SEO opinion. I would consider myself to be an SEO specialist because I have studied and tested SEO for 12 years, and made a good living online. But, times have changed. I now think you are correct…even the best SEO people I know may end up failing…”
That’s the start of an email I got from an SEO pro recently…and it’s the tip of the iceberg. He just got back from a gathering of SEO experts and they were nearly all in a panic.
Let’s talk about three things:
1. I told you so (I gotta say it)
2. The rest of the letter (Continued from above)
3. What are you going to do about it? (My advice)
For nearly 4 years I’ve been predicting the pending demise of ‘Search Engine Optimization’ or “SEO” as a widely accepted and mainstream way to get noticed online. I’ve been saying that there is a coming frustration and panic that would set in on those who rely on SEO for their livelihoods. I’ve even predicted that the very term would be mocked and considered “ancient insanity” in the not so distant future.
I stand by my premise now stronger than ever…and the latest evidence is rolling in. (Meanwhile, those paying attention to my stuff – such as my $5 ebook at SilentSalesMachine.com book are prospering now more than ever.)
Allow me to vent further…
My SEO articles draw a LOT of criticism (still to this day most “SEO lovers” doubt me). Even some of the most popular AND WELL RECEIVED reviews on Amazon about my 101FreeMarketing.com book basically call me an “SEO goofball” b/c I state clearly in the book my unpopular (but trending increasingly popular) positions on SEO.
My basic SEO advice is easily defined in about 100 words, and those 100 words will save you thousands of dollars of wasted time, energy and effort. It will also put you WAY ahead of the game if you get started using my freely available advice NOW instead of waiting until it’s too late. This year old article is all the SEO advice you will ever need – in about 100 words. Read the other articles on my blog in the SEO department for more clarity on the matter.
Now for the rest of the scary letter from an SEO pro:
“I recently paid a significant investment to travel cross country & attend 4 days of mastermind meetings with the top Internet marketing people from all over the world. I was surprised how many absolutely brilliant people were there, from London, Australia, Canada, U.S. etc.
I met several millionaires there, lots of smart people, including marketers, programmers, developers, business owners all sharing info on what is working and what’s not and what to do now (re: SEO).
Every conversation revolved around complex code, rankings, and strategies.
Some of the people there have been in direct contact with google and microsoft staff. Probably everyone there was hurt by google recently. We also discussed what is likely to happen in the future to make sure our clients are safe from any future penalties. SEO is now an extremely complex game. Gone are the days when you could do on-page SEO and some link building…”
So, what’s the plan?
The demise of SEO makes my three basic proven business strategies look pretty attractive. If I’m right (and I’m betting the farm that I am), then there’s no better online businesses to be in than one of the three biz concepts that I lay out in my book The Silent Sales Machine.
It’s also time to take my alternate “100 word approach to SEO” very seriously.
Agree? Disagree? Leave a comment. I want to hear from you on this one…