There’s a secret that a few of us have figured out and you need to know the big secret as well. Some who read this post will think I’m nuts, but I’m O.K. with that.
I’m making a great living selling a bunch of products and services every week and helping thousands of people around the world succeed as well. The odds are, anyone who calls me crazy is also stuck scratching their heads in amazement at my success while they endure a job they hate.
I’ll take my life over the “haters” any day – thank you very much.
The “Big Secret”
My 13 year old came home from a youth event recently and he had a long verbal list of complaints about the evening. It was typical stuff for a teenage brain, but it helped me connect some business dots in my own head as I let him rattle off his list of reasons why things hadn’t gone well that night.
After he was done and just before I went into “consoling dad mode”, I asked one simple question that I think annoyed him a bit, but it made my point.
I asked, “If you think back through the entire story you just told me what did nearly every sentence have in common?“
Without even hearing his story I’ll bet you can figure it out right?
If not, you’ll figure it out in a minute.
First, let’s make a list of all the stuff that virtually none of your customers, prospects, readers, fans, clients, video viewers, Facebook and twitter friends or online followers actually care about:
99.9% of them don’t truly care…
…get the point?
So what do they care about?
They are actually asking themselves some simple questions that read something like this:
“Can this person/product/service HELP ME get from where I am now to where I want to be, and how painful will the journey be?”
“Can I learn to trust this person/product/service? …because I don’t yet.”
“What is the cost of skipping all this for now and coming back to it later?”
“Exactly how will my life be better if I do this? Worse if I don’t?”
“What can I expect if I do/don’t ‘pull the trigger’?”
“Does this person/product/service actually CARE or are they just trying to get my money?”
“What is the unbiased reputation of this person/product/service?”
To be a success online means leading. To LEAD an online audience means helping your readers/followers/prospects answer the above questions in your favor.
That’s the big secret.
Stated more plainly – success doesn’t come to those who place themselves at the center of the situation. It’s NOT about you – and if you make it about YOU, you will almost certainly fail.
Further evidence of this simple yet powerful “secret” can be found in two best sellers: The Holy Bible, & “How to Win Friends & Influence People” by Dale Carnegie <-affiliate link The rest of the story: The next week when dropping my son off at the same weekly event I reminded him, "It's not about you - remember our talk." He had a FANTASTIC evening.