If you’ve been reading my advice for very long you’ve heard me say stuff like, “The best use of Facebook is to grow your email list.”
I caught a lot of negative feedback when I first said that a few years ago!
The fact is though, I’ve been saying the same stuff for years now, and the list of experts who are calling me “nuts” is slowly shrinking.
Here’s my latest supporting evidence from a $500 report recently published by Forrester Research (Forrester.com). The title of the report is “The Purchase Path Of Online Buyers In 2012”. This research study followed 77,000+ online purchase transactions and concluded (among many other findings) that:
- Social media is not a significant driver of online purchases. Not even 1% of the 77,000 transactions could be traced back to social advertising or content links.
- The two biggest drivers for online purchases overall are clearly search engines* and email marketing with 30% of the transactions starting with a click on an email marketing campaign. The report also states that “Email is the most important channel for repeat customers“.
And what about my claim that Facebook never has been a tool for driving sales and is now fading?
In this recent article Facebook admits that it is losing appeal and sees rough waters ahead. A little research could produce many more such articles.
If you want to be in the game long term you’d better be growing your email list and providing that list quality content that they can’t wait to read. If you want to be found on the search engines IGNORE SEO and just create quality content that’s “shareable”.
Check out my comprehensive $7 video course that shows you all I know about email marketing.
*To read more of my thoughts about getting found on Search Engines check out the other blog posts in the “SEO” section of my blog, or read my SilentSalesMachine.com book for more info.