Do you think my title is nuts? Most marketing experts actually think I’m a little crazy when I start talking about email marketing, but I’ve been saying the same thing for years and I have 72,000,000 more reasons to pay attention to my advice this time.
The fact is my clients, students and I keep on having these crazy $10,000+ sales days because we do email marketing the RIGHT WAY while using Facebook and Twitter as merely supporting players (social media is NEVER the focus).
Why is there so much hype in marketing circles about “social media marketing”? There’s one simple reason. Most marketing “experts” are seriously cashing in on the trend by selling and endorsing Facebook and Twitter courses (I’m not & never have).
How many Facebook or Twitter Marketing products have I created and/or endorsed in the last 10 years?
Answer: None that I can recall because none have impressed me or created sufficient success stories to get my attention. I’m approached literally weekly with new courses…but I don’t pay attention to any of them because they all have one thing in common; There aren’t any success stories.
To prove that the title of this blog post isn’t crazy talk I’ll be showing you proof based on a survey of 72,000,000 online shoppers (link below).
First let me remind you of something. How many times have I told you that EMAIL is the way to go if you want to SELL STUFF online?
I’ve written about it hundreds of times. It’s so important for you to understand email marketing that I keep the price of my email marketing training course at only $7 (it really should be priced at $500).
Another reminder: I teach 3 methods of success online in my best seller “Silent Sales Machine“, and all three require the use of proper email marketing tactics to truly succeed.
If I did create a $997.00 course on how to use Facebook and Twitter it would teach you these basic concepts:
When using Twitter and Facebook be HELPFUL and never use HYPE. Give away great value in your posts and be genuine. Share very short stories, fun/useful pictures and other useful info that support your message and brand. Don’t try to sell stuff there, but instead build a community & be fun. Be “shareable”. As your audience grows be sure to give your “tribe” a good reasons from time to time to join your email list by giving away value (special reports, special offers etc.). Email is where stuff is sold…not Facebook and Twitter.
A bit of proof I’m not crazy:
Recent “Wired” article: “Email is Crushing Facebook, Twitter for Selling Stuff Online”