Before I can give you any advice, I need to give you a simple choice.
Choose A or B:
A: You can have $1,000 cash right now, but you will have to work hard for 20 hours in exchange.
B: You get the same $1,000 but you can pay someone else $850 to do those same 20 hours of work for you.
Your answer tells me a lot about where you are in life.
Those who are the masters of their time and money choose option “B” EVERY TIME.
Those who view the world through an optimistic lens that sees opportunity everywhere answer “B”.
Long term thinkers choose option “B”.
Those who are desperate will choose “A”.
Those who have planned poorly or haven’t yet overcome tough circumstances choose “A”.
Those caught in the rat race choose “A”.
Those who live a life centered around instant gain and immediate pleasure choose “A”
While I’m often asked how I manage it all, my answer to that question is only helpful to those in category “B” or those striving to reach category “B”.
People who are content to be category “A” people will find the following info virtually useless and you are probably finding yourself feeling insulted right now (please re-read my words carefully – there’s no insult to be found).
I’m making no judgements here. Which type are you?
Until I was about 25 years old I was an “A” person who was DETERMINED to become a “B” person. We all start somewhere! It doesn’t happen overnight. It takes work and sacrifice.
The rewards and lessons are here for you if you are interested:
- Limit Your Hours: I limit my hours to about 20 per week so I can spend time on the things I truly find important in life…like my family and my health. This also gives my brain time to come up with great ideas. If your business isn’t profitable enough to hire help and outsource, then it’s either a bad business model or you are a control freak. Either way – fix it or drop it and move on. Need great biz ideas? I have some great ideas for you (read my “Silent Sales Machine” book).
- Use Great Tools: Tools such as aweber, basecamp, paypal, clickbank, odesk, nanacast and facebook help automation and communication. TIME (not money) is your most limited asset. Respect it, master it and take no prisoners in using it the way you WANT to use it.
- Email and “tech” is outsourced: nearly all email is answered by my trusted support team and I don’t do “tech”. Stop focusing on adding new “techie” skills to your resume. Any “techie” task you are doing now could be getting done by someone better, faster and cheaper. Same goes for customer support etc.
- Relationships and Customer Service Matter: I have paid moderators making sure that our membership sites with thousands of members maintain top notch advice and response times.
- Trust Your Team: Trusted partners do the heavy lifting on highly profitable win/win projects while seeking my advice only on necessary details. I’ll work with over 50 partners this year, but I have no employees. Get over your control issues. The fact is, you are unlikely to be the best person to be doing most of what you are doing in your business right now. Embrace that fact and fix it (don’t add new skills, add great people).
- Automate Everything – Even Marketing: my list of fans, readers and customers grows daily even on days I don’t do anything. How? I even automate finding new customers by constantly putting out quality content that appeals to my target audiences. This article is an example. Over the next 2 years hundreds of new potential clients will join my free email list because of this article. (check out 101freemarketing.com)
- Partner With The Best: the list of good people who want to work with me grows literally daily. Reputation matters. The phrase “build it and they will come” rarely applies in business, but it DOES apply to reputation! Also, if you are the one with all the big ideas in your biz, then your box is too small and it needs stretched.
- Have good filters: I say “no” to almost all of the invitations, ideas, people, calls, emails and distractions that get in between my goals and me. Embrace the word “no” and use it often. A sign of success in life is that you are using that little two letter word often (or even paying others to say it for you). Lazy underachievers rarely use that word. How do I identify good ideas? Pay attention to what’s working well for others and duplicate their efforts without getting bogged down in the parts of their system that are broken.
Let’s chat about it – leave a comment using the comment button.