Have you noticed how few products we promote to my audience? I’ve actively removed myself from so many “guru” mailing lists because it seems like they have one big $4,000 launch after another with the latest “must have” product/course/concept etc. Listening to all of that “noise” is a recipe for disaster.
Around here, my team and I have committed to doing things differently. We’ve been teaching the same three biz models for years and we keep on learning, growing and improving those three and those three only.
On top of that, we ONLY share the stuff that my team and I are actively USING and SUCCEEDING with. We don’t toss out ideas just to see what will stick -we share what we KNOW works because we are using itThere’s a science behind the system we’ve built and over 50 people are involved in filtering out all the “junk ideas”, “hyped up courses” and even all the “good ideas” that just don’t meet our standards. We do this to better serve you, and to ensure our top notch reputation stays right where it is.
You could probably guess that, because of our large and loyal audience (that’s you), my team and I are literally bombarded with offers, tools, courses, books and ideas from great people with great intentions in most cases, but you’ll never see or hear about even 5% of what comes our way from these “attention seekers”. The number of “big launches” and “shiny objects” in this industry can make you dizzy just to consider – so we have a strategy to EARN and KEEP your trust. I suggest you apply our “filtering” process to your own life to help weed out some of the noise.
Before an idea gets to my desk it must pass an initial “sniff” test.
- Is this one of the typical scams we’ve seen a thousand times?
- Is the author/creator an established expert with a traceable credible reputation?
- Is this a distraction or a true long term opportunity for my audience and for my business?
- Does the business/tool/concept fit our CES model?
- Does it perform as promised?
- Are there any red flags?
- Any legal, ethical, practical reasons not to proceed?
- Are there fans/testimonials and proof that this idea works?
- Can the strategy or tool be used by many and maintain its effectiveness?
- NOTE: At this stage everyone on my team has a veto flag if they want to throw it
- I personally try it, use it, test it and talk to the person behind the tool/idea/course.
- Is this something I know can grow my business? If so, I use it! If it doesn’t work incredibly well for me or one of my closest partners, you’ll never hear about it.
- Does the course/tool/product have a high affiliate payout?
- Will my audience “buy” it? (aka is the marketing “slick”)
- If the answer is “yes” to either of those two questions, they jump in every time.