After meeting, speaking to, and educating thousands in the “selling physical products online” niche since 2002, I feel responsible to let you know that…
Private Label on Amazon is a LOT of work and it comes with significant legal and financial risks – along with a marginal long term success rate – especially for newbies. That’s why it’s not a central focus in our community.
While we DO have many succeeding with this model in our community, typically it’s NOT the rookies who are winning!
If I wanted to make a few million dollars easily, I’d roll out a course on the topic of Private Label selling (as many others are doing) and I’d make it appeal to rookies with big flashy results from the few who are winning in the game. My course would easily compete with the other “big hype” courses out there with a fun, friendly step-by-step system! I’m sure we’d get enough success stories (5% is all it would take) to get some impressive numbers and easily justify the $x,xxx price tag. In my quest for a “big launch/big hype” pay day, I’d ceratinly leave out the fact that Amazon can and frequently does shut down seller accounts anytime they’d like for any number of policy violations (something we address thoroughly in our courses, but few others even address at all), and I’d also leave out the massive legal exposure that comes from selling your own brand. Newbies are rightfully frightened by those topics, so we’d conveniently leave those little details out of the course “hype” and course content.
That’s not how my team and I do things though.
Some very popular big launch courses have lead the general public to believe that PL is THE way to go on Amazon and it can be reduced to a step-by-step formula – but it’s just not true.
PL (private label) is ONE of MANY ways to do well on Amazon and it happens to be probably the most difficult and riskiest as well.
We’ve encountered numerous PL disaster stories from those who jumped into this model with both feet and lost thousands. These are people who went “all in” with huge investments in courses, imported products from popular but risky sources, big marketing gimmicks etc., they got lost in the “legal weeds”, and they LOST BIG TIME. There’s no step by step path to proven Private Label riches on Amazon and if you think there IS, then YOU are the sucker!
…but there are some VERY predictable ways to profit on Amazon using a slow and steady approach. Success on Amazon does NOT require a big investment!
Take our student Brett for example. He and his team of 50 are doing millions quarterly on Amazon and they could care less about private label vs. wholesale vs. retail vs. online arbitrage etc. It’s a low risk, low investment, huge ROI approach that anyone can follow. His presentation at our recent live event brought the room of 550 to their feet! His incredible system is now available at ProvenPrivateLabel.com.
Instead of focusing on private label on Amazon, his team is focusing on finding hot niche markets where customers are begging for a product (as indicated by the search phrases they are using on Amazon), but there ISN’T a product being sold that matches those keywords.
These are the “great products” to go after. Yes we are putting a course together on how his team of 40 does it, and “NO” it won’t cost $x,xxx with a big hype launch. It will be just another AWESOME course that we quietly roll out to our community like all the other reasonably priced courses we roll out around here.
When we launch our course there is never a four video big hype launch contest with cars, cash and 50% affiliate payouts to our “partners” – we don’t have any “clueless gurus” and mega bonuses from those pretending to be interested in the “flavor of the month” business opportunity.
Instead, I’m proud of the slow and steady approach we’ve used for training others in this arena. We are doing the same thing we’ve been doing since 2002 when we began helping serious entrepreneurs sell physical products online. Sure, we teach a lot of other business strategies now as well, but few can boast of the 1,000+ success stories we’ve created now among those who’ve used our training to build a legit business online.
Why do we charge so little for our courses that SHOULD cost far more? Because we want a community of successful leaders – not a community of “wide eyed big hype junkies.” When you are both “the best” and “the least expensive” you also make a lot of waves – and we like that. Those who truly do their research (instead of falling for the hype) wind up in our community.
Back to ‘private label’ & Amazon with my final tip…
I encourage you to stop asking “What private label product can I produce?” and instead ask yourself “What hot products are shoppers looking for online that they just can’t find on Amazon?”
Stop caring what label is on the box, and start caring about margins and multiple streams of income – that’s what we teach and it’s been working for over a decade.