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You are here: Home / Categories / Grow Your Business / Email Marketing tips / The money is in the list right? Not necessarily.

The money is in the list right? Not necessarily.

By Jim

Would you rather have the contact info of 50 people who REALLY trust you or a prospect list of 10,000 email addresses of strangers who haven’t made up their mind yet?

Be careful with your answer. One is a trap that potentially destroys your reputation with one misstep, and the other is a springboard to unimaginable acheivement.

Filed Under: Email Marketing tips, Finding Customers, Information Marketing, Leadership & Influence

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Comments

  1. Andrew J Titcombe says

    October 19, 2015 at 2:52 pm

    Love the new facia Jim. I think I prefer to deal with people I have gotten to know so I might need to know what niche do they follow me If that is the same as mine (or one of several!) then 50 If not then I might take a risk with the 10,000 (I am a risk taker after all!

    • Jim Cockrum says

      October 19, 2015 at 3:49 pm

      I hear ya! You get the point though right? A few loyal advocates can take you very far!

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