Yes, you read that correctly, my two partners (Brett Bartlett and Nathan Bailey) and I are currently moving or selling around 25 million dollars of goods, services, consulting and training per year right now and have grown a community of a few hundred thousand fellow entrepreneurs and leaders many of whom are part of our Facebook group.
We have no need for or interest in “fans” or “followers” – we much prefer a community of fellow “leaders.”
There are a few simple “secrets” that have gotten us this far and I’ve long hesitated to share them publicly, but I feel the time has come because I see so many other potential leaders flailing about ineffectively.
I’ve been hesitant to share the secrets until now because it’s given us such a huge competitive advantage over the handful of potential competitors (who consistently have come and gone) for a very long time. I suspect the simple secrets will continue to be a huge advantage for us though because all indicators are that we are capitalizing on these “secrets” with such powerful momentum that few others will even attempt to duplicate our approach.
Before I reveal the big secrets, allow me to give you some evidence that our unique system is working very well.
Besides the financial results we are getting, there are a few other noteworthy indicators that should be of interest.
First, there is the best-selling $5 book “Silent Sales Machine” that continues to rank on top of the charts in the very crowded “home business” and “internet marketing” categories on Amazon’s Kindle platform month after month. This is happening in spite of virtually no “big exposure” on big media platforms such as YouTube, Twitter, Facebook, a podcast (although one IS coming!) or any outside advertising. Sure we do have a bit of a presence on those platforms, but the small following we have there pales in comparison to the big name gurus who’s books I frequently and regularly outsell in the previously mentioned Amazon book categories. In other words, while it’s not a “social media” success story that we’ve built, clearly something special is happening here.
Next, consider the nearly 27,000 member Facebook community that is managed by dozens of moderators. The vast majority of the useful conversations happening there occur entirely without any participation from me or anyone else in a position of “leadership.” The vast majority of the useful posts and replies in our free community come from the fiercely loyal members.
Also consider the live CES events that we’ve hosted 3 times now with the fourth event coming up soon. All of these events have sold out very quickly within one day. What may seem strange however is the fact that I, as the “leader” of our community do very little of the speaking at these events yet the events remain wildly popular. At our first and second second events I was on stage barely at all and we received RAVE reviews! It doesn’t make sense until you understand our “big secrets.”
I’m giving you some major hints here as to the big secrets that are driving our success. You may have figured it out on your own already, and if you’ve been in our community very long, it’s quite likely you’ve noticed that SOMETHING is different around here, but you can’t put your finger on it. Before I tell you the “big secret,” my last hint might be an “aha moment” for you.
The last bit of evidence…
My team and I continue to create world-class content, coaching, training and courses from a team of over 100 contributors and quite frequently my involvement is very minimal. In fact, there are many active successful members of our community who have virtually no interest whatsoever in getting to know me better, but they are very interested in spending more time with their coach, or the creator of a course that they just enjoyed from our community, or even a helpful member of our community who isn’t in any leadership position at all!
Are you ready for the big reveal of the secret?
OUR BIG SECRET:
While nearly all of our “competition” have been consistently adverting and promoting “new, exciting, entertaining, personality driven” content, we instead have been slowly and consistently growing a massive community of leaders who are getting results. We teach timeless business truths that work, and our community spreads the word about us to other serious entrepreneurs around the world.
When it comes to helping serious entrepreneurs build real businesses online, these facts are our big secrets:
- Community trumps personality
- Results trump edutainment
- Consistency trumps excitement
- Reputation trumps advertising
- There’s nothing new under the sun
Stated differently, I’ve often advised my colleagues in the “online business education” arena that if they direct their marketing efforts at fools, they’ll soon have an audience of the same. We’ve never taken that path, and we are left with what I believe I can PROVE is the smartest, most accomplished, most loyal community of serious online entrepreneurs in the world.
I’d love to hear your thoughts in the comments, or join the already active discussion about this post on Facebook using this link.